Transcosmos Việt Nam ★ 3.4

Mô tả Công việc

We're looking for an experienced Digital Marketing Senior Manager who will work closely with our key clients in Vietnam to identify business challenges/opportunities, propose marketing solutions, and deliver the digital marketing and E-commerce services to help grow their businesses. The candidate needs to be a hands-on and self-starting leader with great relationship management and negotiation skills. The ideal candidate should have the ability to work in an entrepreneurial and multi-cultural environment. Digital Marketing Manager will report to the Director of Digital Marketing Department.

1. Digital Marketing & E-Commerce Strategy Building

· Responsible for all aspect of digital communication for our clients both international and local brands from strategy to action.

· Provide relevant and timely information on marketing initiatives suitable for various industries alongside the recommendation on what media platforms are best utilized for digital campaigns.

· Define and manage clients’ KPIs to ensure all strategies and implementation plan are met the goal.

· Budget planning and recommending for the brands in online media suitable for specific campaign matching with target audiences and business objectives.

· Research the industry on an on-going basis to know what changes may be on the horizon that will impact current and future strategy of digital marketing and E-commerce.

· Updating Hot Topic /Relevant Trends and propose / consult the actionable implications for internal teams, client…at project level, category/ industry level… (Social Trend, Google Trend, E-commerce Trend…other reports).

2. Project Management

· Follow project to smoothly work with internal team and other stakeholders (Other Departments) to make sure well-delivered project with high quality & on time.

· Drive and implement cost effective online, social media marketing campaigns and EC platform marketing (Lazada, Shopee, Tiki etc.) for all marketing funnels.

· Guide and train the team members to create a proposal material with an annual and monthly media planning, include: budget allocation for each media, deciding ads content, and negotiate with the other vendors.

· Prepare & conduct daily/weekly/monthly performance review with clients.

· Gain insights from digital tools and database and direct the team member for better proposal and reporting to client based on the insights.

· Develop and manage good relationships with clients.

· Organize and lead the discussions with clients in meetings.

· Manage project P&L to meet company’s target.

3. Team Management

· Responsible for team management to achieve with high productivity and encourage team collaboration among related parties to ensure day-to-day operations run smoothly.

· Developing team members (Executive/Trainee) qualified for company business needs such as assigning jobs, managing team workload and performance, giving feedback to team members in a timely manner periodically.

· Deliver training and coaching to team members to enhance their skills and knowledge in client service, project management, and team management.

· Inspiring all the relevant teams and solving everyone’s difficulties; listening to team member difficulties and motivating them; giving recognition for good performance as well as managing poor performance.