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Mô tả Công việc
Salary: $2,000 - $4,000 USD
Duration: 12 months
Location: Ho Chi Minh City (Hybrid)
Position Overview:
The Performance Marketing Manager will serve as the lead expert for all marketplace operations in the Southeast Asia region. This role requires a deep understanding of the marketplace landscape, including e-commerce operations, seller and brand management, campaign planning, growth strategies, and marketplace tools. The candidate will be responsible for managing the end-to-end marketplace process, optimizing workflows, and providing training to improve team efficiency. Close collaboration with client stakeholders will be essential to streamline processes and enhance operational performance.
Key Responsibilities:
- Marketplace Operations:
- Oversee the daily marketplace operations, ensuring smooth management of commerce functions, seller and brand activities, and campaign execution.
- Monitor and analyze marketplace performance metrics and KPIs to drive continuous improvement.
- Strategic Planning & Execution:
- Develop and implement strategic growth plans for the marketplace.
- Identify key growth drivers and collaborate with internal teams to execute successful campaigns.
- Process Management & Optimization:
- Manage the full lifecycle of marketplace operations and continuously optimize processes for greater efficiency.
- Conduct regular reviews and updates of operational workflows.
- Training & Development:
- Provide training and support to the marketplace team and other stakeholders.
- Develop training materials to build team capabilities and foster continuous learning.
- Stakeholder Management:
- Work closely with client stakeholders to understand their needs and streamline processes.
- Lead and manage a cross-functional team, including Store Operations, Customer Service, Performance Marketing, and Graphic Design.
- Oversee the project P&L through MME, ensuring accurate forecasting, billing, and submission.
- Manage talent acquisition, resourcing, and team training to ensure smooth operations.
- Marketplace Ecosystem & Tools:
- Stay updated on the latest marketplace trends, tools, and technologies.
- Evaluate and integrate new tools to improve operational efficiency.
- Build and maintain relationships with marketplace partners and vendors.
Yêu Cầu Công Việc
Required Skills and Qualifications:
- Bachelor’s degree in a quantitative, technical, or business management field.
- At least 5 years of experience in digital commerce, digital sales, or offline sales & marketing.
- Experience in channel sales (preferably digital), channel marketing, and campaign planning.
- Strong analytical skills, with the ability to interpret and work with data.
- Proficiency in MS Excel or similar data analysis tools.
- Familiarity with Southeast Asia’s leading eCommerce platforms (e.g., Lazada, Shopee) and marketplace operations.
- Strong client relationship management skills, with excellent English communication abilities.
- Highly organized, detail-oriented, and results-driven.
- Knowledge of sales and marketing strategies in Consumer Goods or related sectors.
- A solid understanding of digital commerce trends and best practices.
- A proactive approach to learning and adapting based on team and client needs.
This role offers the opportunity to lead and shape marketplace operations in a dynamic, fast-growing environment across Southeast Asia, with a focus on performance optimization and strategic growth.
Thông tin khác
- Bằng cấp: Đại học
- Độ tuổi: Không giới hạn tuổi
- Lương: 2,000 - 4,000 USD
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