Pullman Hotels

Mô tả Công việc
Objective of role:
Responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels and the company's e-commerce development.
DETAILED RESPONSIBILITIES:
Planning & Managing:
Build and execute digital strategies through digital marketing campaigns to achieve digital marketing growth.
Plan and manage digital campaigns across all digital channels of O2O.
Manage social media & digital marketing budgets with constant tracking of expenditure versus ROIs.
Digital Marketing Implementing:
Drive and optimize performance on social, digital advertising, through Facebook Ads, Google Display, SEO/SEM, Zalo, Tiktok and EDM.
Collaborate with inhouse team to create advertising visual and content for a successful campaign.
Able to contribute with creative/ novel ideas and solutions to improve implementation of digital communication.
Participate in communications with brand principal and ensure that guidelines and processes are applied in assigned market.
Generate commercial sales and optimize marketing ROI through digital campaigns, social media management and analytics, as well as performance marketing.
Supervising & Reporting
Demonstrate strong project/ campaign management skills - with digital marketing projects and campaigns executed within stipulated timeline for launch
Display strong thought process and eye for details when executing a 360-integrated marketing campaign - which is seen through communication consistency/ accuracy across all touchpoints.
Display strong communication skills in liaison with both external and internal stakeholders to ensure accuracy/ efficiency of execution.
Build dashboard of report for deeply analysis on data to evaluate the advertising performance on each campaign and have quick action plan on each campaign to reach the goals.
Conduct a set of reports as per timeline to evaluate & monitor campaign effectively
Responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels and the company's e-commerce development.
Build and execute digital strategies through digital marketing campaigns to achieve digital marketing growth.
Plan and manage digital campaigns across all digital channels of O2O.
Manage social media & digital marketing budgets with constant tracking of expenditure versus ROIs.
Drive and optimize performance on social, digital advertising, through Facebook Ads, Google Display, SEO/SEM, Zalo, Tiktok and EDM.
Collaborate with inhouse team to create advertising visual and content for a successful campaign.
Able to contribute with creative/ novel ideas and solutions to improve implementation of digital communication.
Participate in communications with brand principal and ensure that guidelines and processes are applied in assigned market.
Generate commercial sales and optimize marketing ROI through digital campaigns, social media management and analytics, as well as performance marketing.
Demonstrate strong project/ campaign management skills - with digital marketing projects and campaigns executed within stipulated timeline for launch
Display strong thought process and eye for details when executing a 360-integrated marketing campaign - which is seen through communication consistency/ accuracy across all touchpoints.
Display strong communication skills in liaison with both external and internal stakeholders to ensure accuracy/ efficiency of execution.
Build dashboard of report for deeply analysis on data to evaluate the advertising performance on each campaign and have quick action plan on each campaign to reach the goals.
Conduct a set of reports as per timeline to evaluate & monitor campaign effectivelyYêu Cầu Công Việc
Suggested Qualifications and Experience:
5 to 7 years' work experience in Digital Marketing role
Having experience in Brand.com
A keen sense in retail industry is an added advantage.
Proficient in Microsoft office & English communication
Good knowledge of Zalo Ads, EDM, Google and Facebook Ads tools
Proficient in Google Analytics, Google Data Studio, Facebook Business Manager, Haravan Website Platform.
Required Attributes:
Highly adaptable to change and an excellent team player with the ability to influence and negotiate.
Takes initiative and ownership
Excellent planning and analytical skills
Ability to work in a fast-paced setting under tight deadlines
Without referral to manager
Prioritization & delegation of tasks within digital function
Resolution of decision regarding the day-to-day implementation of the digital plan
Approval of expenditure within delegated limit in line with company policy
Coordination with 3rd party contractor/ vendor on quotes and tasks
After consultation with manager or others
Approval of expenditure exceeding delegated limit
Development of digital plans
Resolution of decisions which involve or impact customers/ company
Implementation of processes/ changes to SOPLaptop
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