Navigos ★ 3.3

Strategy and Management of Advertising Campaigns
· Development of Campaigns: Develop and execute pay-per-click (PPC) campaigns that are in line with the company's objectives and target demographic. This involves selecting suitable platforms such as TikTok, Google Ads, Bing Ads, and Facebook Ads, establishing goals, planning budgets, and structuring campaigns.
· Researching Keywords: Perform thorough research on keywords to identify high-value terms used by target audiences. This includes analyzing search volume, competition, and relevance to ensure precise targeting.
· Crafting Ads: Create compelling ad copy and either design or coordinate the creation of visually appealing ad graphics that resonate with the target audience. Ensure that ads adhere to platform guidelines.
· Landing Page Strategy: Collaborate with web developers and designers to optimize existing or create new landing pages that align with campaign goals and enhance conversion rates.
Performance Analysis and Optimization
· Monitoring and Tweaking: Regularly monitor campaign performance against key performance indicators (KPIs) like click-through rates (CTR), conversion rates, quality score, and return on ad spend (ROAS). Adjust campaigns in real time to optimize performance.
· A/B Testing: Conduct split tests on various elements of PPC campaigns, including ad copy, landing pages, and call-to-action buttons, to identify the most effective strategies.
· Reporting: Generate comprehensive reports on campaign performance, insights, and recommendations for future strategies. Communicate these findings to stakeholders or the broader marketing team.
Research and Continuous Learning
· Market and Competitor Analysis: Stay updated on industry trends and competitor strategies. Utilize this information to refine and adapt PPC strategies to remain competitive.
· Platform Updates: Keep abreast of changes and new features in PPC platforms and integrate new tactics into campaign strategies to leverage the latest technologies and methodologies.
Budget Management
· Allocation of Budget: Efficiently manage the PPC budget to optimize campaign performance and achieve a positive return on investment (ROI). This involves adjusting bids, reallocating funds across campaigns, and managing daily spending to meet budgetary constraints.
Collaboration and Communication
· Cross-functional collaboration: Collaborate closely with other members of the marketing team, including SEO specialists, content marketers, and social media managers, to ensure a unified online marketing strategy.
· Stakeholder Engagement: Communicate effectively with stakeholders to provide updates, gather feedback, and align PPC campaigns with broader marketing and business objectives.
Technical Proficiency and Tools
· Mastery of Tools: Utilize various digital marketing and analytics tools (e.g., Meta, TikTok Ads, LinkedIn, Google Analytics, SEMrush, Google Ads Editor) to manage campaigns, conduct research, and analyze data.
· Tracking and Analytics: Set up and manage tracking codes, conversion pixels, and custom audiences to accurately measure campaign performance and user behavior.

- Proficiency in English, written and spoken
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Campaign/ad creation and development
- Targeting setup & research keyword
- Reporting on ad performance
- Ad spend / budget optimization – ensuring the performance of ad spend and good return
- Familiar with all major ad platforms; Google, meta, Linked and TikTok is preferred
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

13th monthly salary, Performance Bonus
Healthcare Plan
Competitive package