Sản Xuất và Kinh Doanh Vinfast ★ 3.2

About the job

With respect to all your personal data shared to VinFast in the application and the entire recruitment process of VinFast, by clicking “Apply”, submitting your resumé/CV and/or participating in VinFast's recruitment process, you agree that you have read VinFast's Personal Data Protection Policy ("Policy") posted at https://vinfastauto.com/vn_vi/dieu-khoan-phap-ly or https://vinfast.vn/privacy-policy/, you agree to the Policy and consent for VinFast to process your personal data in accordance with the Policy and the applicable regulations on personal data protection.

Key Responsibilities:

• Strategic Planning: Develop and implement integrated marketing strategies to promote automotive spare parts & accessories across various channels.
• Campaign Management: Plan and manage online and offline marketing campaigns (email, digital, print, events) tailored to wholesalers, distributors, garages, and end-users.
• Market Research: Conduct competitive analysis, market trend reports, and customer insights to identify growth opportunities and product positioning.
• Digital Marketing: Oversee SEO, SEM, Google Ads, social media, and website content to boost online presence and lead generation.
• Product Marketing: Coordinate with product and sales teams to launch new products, create promotional materials, and ensure consistent brand messaging.
• Channel Support: Support sales channels with marketing collateral, training materials, and promotional activities to drive sales performance.
• Budgeting & Reporting: Manage marketing budgets and analyze campaign ROI, performance metrics, and KPIs for continuous improvement.
• Partnership Management: Conduct research and develop partnerships with E-commerce partners.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, preferably within the automotive or aftermarket spare parts industry.
• Strong understanding of B2B and B2C marketing dynamics in the auto parts sector.
• Proficiency in digital marketing tools, CRM platforms, and analytics software (e.g., Google Analytics, HubSpot).
• Excellent communication, project management, and organizational skills.
• Creative mindset with attention to detail and the ability to multitask in a fast-paced environment.
• Willingness to travel for events, customer visits, and trade shows.