LMSL has been established to commercialize activities using the above mentioned research insights. LMSL is an organization aiming to empower people all over the world to transform their lives based on the research by The Institute for Life Management Science, which identifies and structures all aspects of human life into a comprehensive architecture. LMSL has recently started localization projects in Vietnam, Indonesia and Romania. We're on a mission of expanding our products and services to more people, empowering their changes in life. To help LMSL VN reach and engage the Vietnamese people with more diversified and comprehensive solutions, we are looking for a Marketing Manager to build the marketing channels effectively.
Your main responsibilities include:
- Marketing Strategy & Campaign Management
- Create a marketing strategy for new solutions and manage all launch activities,
marketing assets (brochures, videos, web pages, spec sheets, etc.).
- Develop, execute, monitor, and optimize software demand generation
outcomes to drive engagement and generate marketing qualified leads.
- Implement global content and collateral strategy for key partners.
- Keep track of key competitors and market dynamics to inform and drive updates
- Provide bi-weekly reports and accountability showing engagement and demand
- Product Development & Market Positioning
- Work with product teams to develop campaign strategy and content such as
communications, etc.
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- Lead new feature development from concept through commercialization,
requirements and value proposition, presentations, and competitive analysis.
- Help identify product enhancement priorities based on market insights from
- Develop and present customer personas, use cases, minimum viable product
- Content Development & Collateral Creation
- Create content including white papers, case studies, blogs, research reports,
- Develop marketing collateral and sales tools like product brochures, datasheets,
array of other materials.
- Properly brief and provide direction to internal graphic designers on the
- Event Management
- Organize company events including event strategy, planning, budget
guest management, monitoring, evaluation, and team coordination.
- General Responsibilities
- Perform other duties as required.
- This is an individual contributor role that requires the ability to take initiative and
- This position does not have any direct reports.
- Working knowledge of B2C, B2B, SaaS and Digital Marketing best practices and trends.
- Demonstrated results in launching new products, experience in developing product
- Strong background in content marketing programs and demand generation.
- Have familiarity with marketing analytics tools to track and measure campaign
- Have familiarity with marketing technology tools such as CRM systems, marketing
- Have the ability to identify challenges and find creative solutions to marketing problems.
- Have knowledge about customer engagement strategy for engaging and retaining
- Have experience related to collaboration with the sales team to align marketing efforts
- A proven portfolio of product marketing content that demonstrates your positioning,
messaging, and writing capabilities across literature, web, and video asset types.
- A curiosity around personas, their challenges, behaviors, as well as data trends that
- Combination of strategic product marketing experiences and hands-on tactical
- Excellent english: written, oral, and interpersonal communication skills, complemented
- The ability to digest technical product information into customer-facing value
- Detail-oriented, with an ability to prioritize and manage multiple assignments
- Ability to work independently in an unstructured environment.
- Experience with both early-stage products and established products.
- Exposure to working on marketing programs for global markets preferred.
- Experience in the EdTech industry – plus point.
- Young and enthusiastic working environment;
- A work environment that rewards innovative ideas;
- Hybrid working environment
- CV;
- Portfolio
Starting date: To be discussed after an interview
Duration: Undetermined period, with 3 months’ probation period
No. of hours: Up to 40h/week, Full-time
Working schedule: During office hours: 08:00 – 17:00 or 09:00 – 18:00
Location: Hybrid, District 2, HCMC, Vietnam
If you are interested in applying for this position and find out more, don’t hesitate to contact us at: rabail.jamshed@kpiinstitute.com
Tập đoàn Giáo dục và Đầu tư EI (EI GROUP) là đơn vị tiên phong trong lĩnh vực đào tạo ngoại ngữ tiếng Đức, tiếng Anh và tư vấn du học, nhân lực, di trú tại các quốc gia phát triển như CHLB Đức, Anh, Úc, Mỹ, Canada. Với sứ mệnh cao cả “Giúp cho lực lượng đang độ tuổi lao động tại Việt Nam và trên toàn cầu tìm được một công việc với thu nhập tốt, thay đổi cuộc sống ở Top 20 nền kinh tế lớn nhất thế giới”. EI GROUP luôn hướng đến tầm nhìn “Lựa chọn đầu tiên cho một cuộc sống mới”.
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