THẨM MỸ NGỌC DUNG ★ 2.3

1. Job Description

• Develop and execute a comprehensive digital marketing strategy, including advertising plans, content development, and budget optimization.
• Manage and oversee the OAD team in launching and monitoring ad campaigns across platforms such as Facebook Ads, Google Ads, TikTok Ads, and more.
• Collaborate closely with the Content Team to produce engaging and relevant content tailored for each advertising channel to maximize conversion rates.
• Monitor and analyze campaign performance, optimize advertising spend, and ensure achievement of KPIs.
• Research market trends, customer behavior, and competitors to continuously adjust and refine the digital marketing strategy.
• Manage ad tracking systems and performance measurement tools; propose improvements based on real-time data insights.
• Be accountable for the ROI of paid media channels and recommend cost-effective solutions to improve performance.
• Provide training and guidance to team members to enhance their expertise and proficiency in digital marketing.

2. Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of experience in marketing, with at least 1 year in a team leader or managerial role.
• Proficient in using digital advertising platforms such as Facebook Ads, Google Ads, TikTok Ads, Zalo Ads, etc.
• Demonstrated experience in budget management and cost optimization while maintaining campaign efficiency.
• Solid understanding of content marketing with the ability to evaluate and guide creative content direction.
• Strong analytical skills in data interpretation, performance tracking, and conversion optimization.
• Prior experience in the beauty or aesthetics industry is a strong advantage.

3. Benefits

• Salary: 20 – 30 million VND + KPI bonus (negotiable based on experience and qualifications).
• 13th-month salary and performance-based bonuses (individual excellence, team leadership, innovation, business results, etc.).
• Holiday, Tet, birthday, and personal milestone bonuses.
• Social insurance provided after probation period.
• Lunch and dinner meals covered (dinner provided in case of overtime; may vary by company policy).
• Free staff accommodation.
• Access to advanced training programs to enhance skills, knowledge, and professional development.
• Clear career advancement opportunities.
• Complimentary or discounted access to premium aesthetic services.
• Team-building events, company parties, and annual trips.
• Work in a high-class, professional, and empowering environment.