Techcombank ★ 3.7

Job Purpose:

- Manage marketing efficiency and bank-wide marketing expenses, increase coverage, and transparency to optimize investments to manage the total Marketing Cost/TOI index and ROI.

- Manage traffic of integrated media/communication of branding and business marketing activities.

Key Accountabilities:

DEPARTMENT DUTIES:

1. Oversaw management of marketing activities and integrated media:

- Manage traffic of integrated media/communication of branding and business marketing activities.

- Manage digital media buying for branding activities (non-sales driven).

- Develop và manage media playbook, including unit cost principles.

- Manage selection and overall relationship with agencies (collaboration with Centralized Procurement), including but not limited to creative agencies, social, digital/media agencies (like GroupM, Mindshare…), research agencies, event agencies… and Publishers (like Facebook, Google…).

2. Effective centralized management of marketing costs for all goods:

- Centrally manage marketing expenses for the whole product line, increase the coverage, the level of transparency to optimize investments to manage the total Marketing Cost/TOI index.

- Optimal orientation on investment in marketing communication, brand to optimize budget for activities.

- Develop a framework to evaluate the effectiveness of marketing campaigns to optimize marketing investment costs, including: financial indicators (investment performance index ROI...); non-financial indicators.

3. Personnel management and employee development

- Manage and evaluate the quality, performance results, KRA, KPIs of junior staff.

- Personal development plan orientation (PDP).

- Guide to build and evaluate the results shown to employees on time and fairly every year (2 times/year, June và December).

- Train skills and improving professional knowledge in the working process for employees. - Build succession team, recruiting talents, retaining employees.

- Participate in a positive organizational culture, complying with requirements, on time.

OTHER TASKS: Other duties as assigned by Chief Marketing Officer.

Success Profile - Qualification and Experiences

Qualifications:

- Bachelor and above. Expertise

- Have professional knowledge in building and managing IMC integrated communication plan (including budget), preferably in FMCG industry, MNC companies.

Work Experience:

- At least 10 years of experience as an assistant in the banking sector.

- At least 6 years in management position.

Foreign Language:

- English, TOEIC minimum 700.

Working Location: HO Quang Trung, Hanoi

Success Profile - Functional Competencies

Business acumen - Level 4

Customer Experience Management - Level 4

Data Analytics - Level 4

Digital Marketing - Level 4

Impactful Communication - Level 4

Influencing and Negotiation - Level 4

Market assessment - Level 4

Project Management - Level 4

Reporting and Analysis - Level 4

Segmentation skills for Corporate banking - Level 4

Segmentation skills for Retail Banking - Level 4

Success Profile - Leadership Competencies

Strategic Mindset - Level 3

Change and Innovation - Level 3

Collaboration - Level 3

Talent Development - Level 3

Results Orientation - Level 3

Success Profile - Culture Fit (Core Values)

Customer Centricity

Innovation and Creativeness

Collaboration For Common Objectives

Self-development

Work Efficiency

Success Profile - Personal Attributes

1. Integrity, modest

2. Optimistic, Adaptable & Emotionally Controlled

3. Conscientious, Resilient, Vigorous & Achieving

4. Persuasive, Unconventional & Forward Thinking