HOI AN RESORT & SPA

Digital and eDistribution Strategy Execution

• Executes appropriate on-strategy eCommerce priorities and tactics.

• Follows and tracks progress on quarterly game plans for hotel by identifying key focus for the coming months.

• Executes appropriate on-strategy eCommerce priorities and tactics.

• Coordinates with the eCommerce Manager and Revenue Manager to validate and track ecommerce goals for the hotel.

• Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues.

Digital Acquisition Marketing

• Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team.

• Works with regional eCommerce team to optimize Paid Search performance.

• Assists to Manage the PLUS Platform for participating hotels in the area/cluster.

• Assists to Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing).

• Assists to Assure that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines.

• Assists to Identify hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).

Hotel Web Site Content Optimization

• Conducts regular audits of Marriott.com and individual Hotel Websites to verify each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary.

• Assists to Provide consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings.

OTAs and Meta Search Channel Optimization

• Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections.

• Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).

• Assists to verify that all hotels within their region/cluster are participating in relevant, approved echannels.

• Assists to Partner with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s).

• Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels.

Marketing and Communication Partnership

• Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).

• Develops the offer landing page on Marriott.com for cluster offers.

• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.

• Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings).

Opening Hotel Support

• Sets up the Marriott.com Hotel Web Site.

• Activates the hotel for sale on approved OTAs.

• Shop hotel to verify M.com and OTA rates are set up correctly.

• Assists to work with brand marketing team to position the hotel on digital channels.

• Assists to work with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region.

• Creates online press releases and helps with property SEO to drive awareness to hotel.

• Helps set digital sales goals for new opens in partnership with sales and revenue management.

eCommerce Communication and Training

• Uses the eCommerce Resource guide.

• Has to complete Foundational Training assigned by the eCommerce Manager

• Participates in regularly-scheduled global and regional eCommerce and Marketing web conferences and calls to review performance, share best practices, and troubleshoot issues.

• Assists to deliver a monthly report and newsletter

• Stay up-to-date on and communicate industry and competitive trends, with a focus on the domestic online travel landscape.

Local website content management and optimization

• Responsible for web-based traffic, the use of effective SEO program and paid search. Production and conversion based goals.

• SEO data analysis and report generation, constantly improve the relevant traffic source generation techniques and programs

• Familiar with Google, algorithm to enhance website keyword search ranking and optimize ranking of specific keyword

• Ability to manage content for the website and update it on a regular basis.

• Attractive remuneration packages
• Competitive salary | 13th salary month
• 05 working days | 02 days off per week
• Uniforms and nutritious meals in shifts are provided by the Hotel | Free parking for motorbikes and cars
• Discounted rates apply when using services at properties
• Participating in ultimate phenomenal activities for employees
• National and international training courses
• Periodic health check | Accident insurance 24/7
• Opportunity to grow career at the most luxurious 5-star hotel group in the world.

• 1-year bachelor's degree in eCommerce, Marketing, Business Administration or related major

• Send your CV to rhi.dadha.hr(a còng)renaissancehotels.com