Kỹ thuật - công nghệ Bách Khoa (CTECH)

Mô tả Công việc

1. Digital – Online Communication (70%):

- Strongly deliver Execution Plan following the Communication Strategy, including brand-building, activation and membership.

- Commit the contents and KPI Ads in each campaign.

- Work with other MKT Teams (PS team & Member team) or Departments to maximize the impact of social channels in relation to marketing and online media.

- Understand target and budget on each campaign, then highly optimize the effectiveness of Communication Plan.

2. Developing Detail Online Channels: Zalo, Tiktok and Youtube

- Manage and follow up the Execution Plan under Master Communication Strategy.

- Conduct and supervise agency in deployment.

- Propose creative ideas in trends to increase number of engagement (click, view,...) for each channels.

- Be proactive in producing materials for the channels (contents, videos).

- Manage and evaluate the effectiveness of these channels for each campaign.

3. Other tasks:
- Off-line Communications

- Support company events or team activities.

- Manage payment on time after campaign.

- Follow up & report the budget and expense to Marketing Executive.

- Follow-up advertising license & mantaining signage

- Manage website

- Other tasks or responsibilities as assigned by Marketing Manager.

Yêu Cầu Công Việc

Qualifications & Job Requirements

- Bachelor’s degree in marketing, advertising, or communications

- Past work experience as a marketing executive (Strength in content creator) or similar role or in retail industry (at least 1 years) or more than 3 years of experience in marketing field

- Knowledge of traditional and digital marketing, content marketing, and social media marketing

- Experience in content creator (Video Content Experience is a plus)

- Excellent writing, communication, and presentation skills

- Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

- Good communication skill.

- English: Writing content & Report

- Responsibility. Aesthetic, dynamic, flexible, agile.

- Detail oriented and be able to handle multi-tasks.

- Strong analytical, logical and problem solving skills.