Việc làm Đầu Tư Sado
Cập nhật 28/11/2024 23:05
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Skin Cleansing & Deodorant DCom Content & Other-Say Lead
Đầu Tư Sado
47 việc làm
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
04/12/2024
Hạn nộp hồ sơ:
03/01/2025
Hình thức:
FULL_TIME
Kinh nghiệm:
2 - 3 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Job Position: Skin Cleansing & Deodorant DCom Content & Other-Say Lead
Report to: Skin Cleansing & Deodorant Vietnam Category Lead
WL: 1M | Location: Vietnam
*** Internal candidate identified through succession planning ***
DCom channels (Pureplay, SCom and Omni) currently contribute to 15% Skin Cleansing Turnover and 28% Deodorant Turnover with an incredible accelerated growth rate. The constantly- changing shopping and browsing behavior of these channels calls for a dedicated personnel to create, update and engage our online shoppers with attractive and conversable product superiority contents. With 6 brands and 6 different formats, this scope would offer a massive learning experience in portfolio understanding and content creation.
Furthermore, rising along with DCom channel sales, Other-Say/ Influencer has also been on the rise with thousands of new content creators stepping into the scene every month. Unilever brands have been stepping up to be Social 1st and Digital-led in its marketing approach. With lots of focus in the realm, this scope is also created to ask for a strategic thinker in establishing Influencer/ Other-Say frameworks as a total approach for SCL & Deo. The position also calls for Main/ Repeated Influencer Relationships management.
Main Purpose Of The Job
DCOM CONTENT LEAD
Other tasks assigned by line manager
2-3 years brand management experience in an FMCG environment.
Report to: Skin Cleansing & Deodorant Vietnam Category Lead
WL: 1M | Location: Vietnam
*** Internal candidate identified through succession planning ***
DCom channels (Pureplay, SCom and Omni) currently contribute to 15% Skin Cleansing Turnover and 28% Deodorant Turnover with an incredible accelerated growth rate. The constantly- changing shopping and browsing behavior of these channels calls for a dedicated personnel to create, update and engage our online shoppers with attractive and conversable product superiority contents. With 6 brands and 6 different formats, this scope would offer a massive learning experience in portfolio understanding and content creation.
Furthermore, rising along with DCom channel sales, Other-Say/ Influencer has also been on the rise with thousands of new content creators stepping into the scene every month. Unilever brands have been stepping up to be Social 1st and Digital-led in its marketing approach. With lots of focus in the realm, this scope is also created to ask for a strategic thinker in establishing Influencer/ Other-Say frameworks as a total approach for SCL & Deo. The position also calls for Main/ Repeated Influencer Relationships management.
Main Purpose Of The Job
- DCom Content Lead – Lead the development and deployment of DCom Online Assets for all brands belong to Skin Cleansing and Deodorant categories. Ensure brand consistency and content-that-convert quality across.
- Other-Say Lead - Lead influencer marketing strategy, and agency management. Cultivate and manage critical 1:1 endorsement relationship with key influencers.
DCOM CONTENT LEAD
- Develop and execute DCom Content & Assets aligned with our SCL & Deo brands overall marketing objectives, target audience, and commercial deals.
- Manage the asset creation briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - with a keen sense of what works in the space and how to be authentic, and how to collaborate with brand team, CDB and CSP team to ensure content is fit for channel
- Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize and improve on further DCom content/ asset.
- Develop and execute a comprehensive influencer marketing strategy aligned with our SCL & Deo brands overall marketing objectives, target audience, and budget.
- Conduct in-depth market research to identify emerging trends, platforms, and potential influencer partnerships within the beauty industry.
- Be deeply embedded in the influencer community within the designated market, possessing a strong understanding of the influencer landscape, trends, and key players.
- Identify, vet, and onboard a diverse roster of influencers who align with the brand's values, aesthetic, and target audience, cultivating strong, long-term relationships - both at the campaign level and always on.
- Understand and can engage in paid and earned community building.
- Cultivate strong, long-term relationships with key influencers.
- Manage the influencer briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - with a keen sense of what works in the space and how to be authentic, and how to collaborate with brand team to ensure content is fit for channel
- Understanding of paid media models and how to drive engaged reach at scale.
- Collaborate with influencers on content development, ensuring brand alignment, high-quality outputs, and adherence to agreed-upon timelines.
- Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize future influencer collaborations.
Other tasks assigned by line manager
- None
2-3 years brand management experience in an FMCG environment.
- Experience in dealing, managing influencers relationships.
- Strong exposure to Social & Digital Marketing space.
- Proven experience specifically in influencer marketing, ideally within the beauty or lifestyle industry. This experience should include a strong understanding of influencer ecosystems, commercial models, and relationship management.
Khu vực
Đầu Tư Sado
Xem trang công ty
Quy mô:
500 - 1.000 nhân viên
Địa điểm:
Công Ty Cổ Phần Đầu Tư Sado là một công ty thiết kế, sản xuất và kinh doanh các sản phẩm thời trang nam. Hiện tại Thương hiệu Thời trang 5S Fashion đang sở hữu cho mình:
- 110+ cửa hàng trên toàn quốc
- 02 văn phòng làm việc tại Thái Bình và Hà Nội
- 03 kho chứa hàng với tổng diện tích lên tới hơn 4000 m2
- 800 nhân sự
SỨ MỆNH:
Công Ty Cổ Phần Đầu Tư Sado tự hào sinh ra từ đất Việt mang trong mình sứ mệnh đưa những sản phẩm tận tâm đến khách hàng trên mọi miền Tổ quốc và toàn thế giới. Đội ngũ nhân sự 5S Fashion luôn nhiệt huyết, đam mê, thích ứng linh hoạt với mọi sự thay đổi, không ngừng học tập, đổi mới để cùng nhau hướng tới cộng đồng hạnh phúc, cuộc sống ngày càng tốt đẹp hơn.
TẦM NHÌN:
5S Fashion định hướng trở thành Tập đoàn thời trang hàng đầu Việt Nam, là một trong những môi trường làm việc tốt nhất, đội ngũ nhân sự có cuộc sống đủ đầy, hạnh phúc và cùng đóng góp nhiều hoạt động phúc lợi tới cộng đồng.
- Năm 2023: Trở thành thương hiệu thời trang nam số 1 tại Việt Nam
- Năm 2025: Trở thành Tập đoàn thời trang hàng đầu Việt Nam với 03 thương hiệu thời trang ở các phân khúc: Nam, nữ và trẻ em.
- Năm 2026: Niêm yết trên sàn giao dịch chứng khoán (IPO), đồng thời đưa thương hiệu đến các khách hàng trên toàn thế giới.
Tìm hiểu thêm 5S Fashion tại website: https://tuyendung.5sfashion.vn/
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