Việc làm GBC VIỆT NAM
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Senior Expert, Retail Marketing
GBC VIỆT NAM
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
24/10/2024
Hạn nộp hồ sơ:
01/12/2024
Hình thức:
FULL_TIME
Kinh nghiệm:
8 - 9 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Job Purpose
Job holder ensures marketing activities are effectively built and implemented for each segment and sub-segment, supporting retail banking segment to achieve business performance goals and meet customer needs by segmentation and effective communication approach to each target customer group (by segment/sub-segment) on each marketing channel.
Key Accountabilities (1)
PEOPLE MANAGEMENT
Key Relationships - Direct Manager
Director, Retail Marketing
Key Relationships - Direct Reports
Senior Expert, Senior Officer, Officer
Key Relationships - Internal Stakeholders
All the functional units, mostly with business units, RBG, CA, Strategy, Finance, Procurement, Technology, Operations, …
Key Relationships - External Stakeholders
Media and digital marketing service agencies in supplying KOLs, online communities…
Success Profile - Qualification and Experiences
Qualifications
Job holder ensures marketing activities are effectively built and implemented for each segment and sub-segment, supporting retail banking segment to achieve business performance goals and meet customer needs by segmentation and effective communication approach to each target customer group (by segment/sub-segment) on each marketing channel.
Key Accountabilities (1)
- DEPARTMENT DUTIES
- Developing strategies, managing plans and measuring the effectiveness of retail marketing activities:
- Develop marketing strategies and approaches/marketing plans for each customer segment/target customer group including:
- Identify the market research needed to be able to understand customer needs and channels to reach target customers effectively.
- Coordinate with internal and inter-branch divisions to build CVP financial solutions, manage and build media and image positioning for solutions/products, value positioning for each target customer group .
- Management of the go-to-market (Go-to-market) MKT plan, marketing campaigns for each segment/target customer group.
- Manage KPI targets and measurement methods for each campaign.
- Build effective marketing/communication models for each customer segment.
- Manage and use budget effectively.
- Database administration for marketing programs, dashboard reporting for MKT campaigns and effective use of budgets.
- Collaborate to build a long-term marketing platform (target communication/automation) for marketing business.
- Effective management of retail marketing activities:
- Manage and build marketing campaigns/activities for each customer segment, sales channel/partner channel and marketing channel.
- Manage and build indicators to measure the effectiveness of marketing activities in each marketing channel.
- Managing and building a framework to assess the capacity (in collaboration with MSTT) of advertising and creative strategic partners.
- DUTIES OF MANAGEMENT LEVEL
- Create an effective working environment
- Improve operational efficiency by encouraging and motivating the working spirit of subordinates; create a collective working environment where there is always interaction, mutual support, updated information and towards long-term cohesion.
- Urging, supervising and guiding individuals in the department to fully perform their functions and duties as prescribed.
- Solve problems with individuals whose behavior is inconsistent with a spirit of collaboration and respect for diversity.
- Implement the plan to improve personal capacity as agreed with the management.
PEOPLE MANAGEMENT
- Attract, onboard and retain the right talents for a high- performing team
- Communicate team and individual KRAs/ KPIs, goals, action plan, expectations and results to team members
- Manage team performance & provide feedback regularly (following the annual performance management cycle);
- Enable team member’s professional and personal development through capability assessment, training, coaching & feedback, etc.
- Motivate and recognize team members’ contributions towards the team’s shared goals
- Responsible for developing talents within the team
- Act as a role model and promote corporate culture at sub- function level
- Understand & communicate relevant HR offerings to team members.
- OTHER TASKS
Key Relationships - Direct Manager
Director, Retail Marketing
Key Relationships - Direct Reports
Senior Expert, Senior Officer, Officer
Key Relationships - Internal Stakeholders
All the functional units, mostly with business units, RBG, CA, Strategy, Finance, Procurement, Technology, Operations, …
Key Relationships - External Stakeholders
Media and digital marketing service agencies in supplying KOLs, online communities…
Success Profile - Qualification and Experiences
Qualifications
- Bachelor degree or higher, major in Marketing, Business Administration, Economics or other relevant areas
- Understanding digital marketing và financial and insurance products/services
- Strong understanding of strategy and budgeting.
- Specialization: at least 08 years of experience in marketing và communications, of which at least 5 years in Digital marketing
- Management: at least 04 years of senior management position or equivalent
- Business English standard of proficiency as required for the role
Khu vực
GBC VIỆT NAM
Xem trang công ty
Quy mô:
25 - 100 nhân viên
Địa điểm:
Số 177 Đường K2, Phường Cầu Diễn, Quận Nam Từ Liêm, Thành phố Hà Nội, Việt Nam.
Công Ty Cổ Phần Đầu Tư Thương Mại GBC Việt Nam (Global Brand Coporation – GBC) tiền thân là một nhóm tổ chức đầu tư được thành lập từ những năm 2015 với 05 thành viên sáng lập là chủ sở và kinh doanh mô hình chuỗi cửa hàng trong các lĩnh vực F&B, Beauty Care, Fitness….
Sau 08 năm phát triển và đạt được nhiều thành công trên thị trường, GBC đã sở hữu hơn 07 thương hiệu cùng gần 40 nhà hàng trên các tỉnh thành, phục vụ gần 1 triệu lượt khách mỗi năm và vẫn đang không ngừng nỗ lực để phát triển hơn.
Với bề dày hơn 05 năm kinh nghiệm Đầu tư, Xây dựng và Vận hành Thương hiệu trên các lĩnh vực F&B, Beauty Care, Fitness …. Năm 2021 đánh dấu sự chuyển mình của GBC khi BLĐ quyết định thay đổi mô hình kinh doanh truyền thống sang hình thức NHƯỢNG QUYỀN (FRANCHISE) như một kim chỉ nam mới cho hoạt động của Công ty và cùng với mong muốn mãnh liệt mang sự thành công tới nhiều khách hàng hơn nữa.
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