Thời Trang Yody ★ 2.2

Mô tả Công việc

Job Summary
We are seeking an outstanding Digital Marketing Manager to ensure the effectiveness and optimization of the company‘s digital marketing strategy in the fashion industry. In a challenging and continuously innovative environment, this position will require a combination of leadership skills, strategic thinking, and in-depth knowledge of the fashion market.

Key Responsibilities:
Team Management:
Responsible for managing and developing the Digital Marketing team, consisting of 20 personnel.
Organize training sessions and guidance to enhance the skills and knowledge of the team.

Digital Marketing Strategy:
Develop and implement a comprehensive digital marketing strategy aligned with business goals and the overall company strategy.
Monitor market trends and propose strategy adjustments if necessary.

Advertising Campaign Management:
Organize and manage online advertising campaigns across various platforms.
Ensure the effectiveness of campaigns through monitoring and data analysis.

Content Management:
Coordinate with the content team to create engaging and high-quality content across digital channels.

Optimizing Foot Traffic to Stores:
Develop a strategy to enhance foot traffic to stores through a flexible combination of digital and offline marketing.
Continuously monitor performance and implement optimization measures.

Analysis and Reporting:
Conduct data analysis to evaluate the performance of strategies and campaigns.
Regularly report key metrics to the leadership team.