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Job Number 24149632

Job Category Sales & Marketing

Location JW Marriott Hotel & Suites Saigon, Corner Hai Ba Trung street & Le Duan boulevard, Ho Chi Minh city, Viet Nam, Viet Nam VIEW ON MAP

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

Job Summary

This role is assistant to Director of Marketing & Communications to develop and implement the hotel’s annual marketing and PR strategy that drives hotel awareness and retail segment performance. The Assistant Director of Marketing needs to enable their teams to create and execute campaigns, and regularly assess the effectiveness of the hotel’s marketing communications strategy, including public relations, advertising, digital marketing, partnership marketing, promotions, graphics and collateral, so as to support the marketing objectives.

CANDIDATE PROFILE

Education And Experience

Required:

Degree from an accredited university or college in Marketing, Hotel and Restaurant Management, or related major; 4 – year experience in the marketing or related professional area.

CORE WORK ACTIVITIES

Strategy & Planning

• Assist DOM to develops an annual Marketing & Communications plan with specific goals and budgets, with a focus on maximizing value from digital and traditional media to drive retail, MICE business.
• Assist DOM to orchestrates strategic implementation of the hotel’s marketing communications activities.
• Reviews and measures marketing activity effectiveness on regular basis and optimizes plans according to goals.
• Monitors marketing activities of competitor hotels and trends within the industry and share key learnings on a regular basis.
• Assist DOM to determines appropriate budget to support communications initiatives and allocations by hotel business units.
• Assist DOM to prepares monthly outlook/forecast for related expenses and returns in conjunction with the sales and revenue Leadership to management as scheduled.
• Assist DOM on execute JW brand activation on-property
  
  

Public Relations

• Assist DOM to implement impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
• Assist DOM to develops PR-worthy stories to build F&B reputation and hotel image.
• Maintains a comprehensive list of regional and local media contacts and manages them as per the media account management system.
• Takes responsibility for key regional and local media by maintaining and developing close relationships including key opinion leaders and F&B bloggers.
• Proactive approach to identify, develop targeted media & KOL (individuals and platforms), brand partners based on marketing and promotion needs.
• Assist DOM to work with PR Retainer to drive PR & Communication Plan and Execution. Prepares press releases for appropriate targeted media, locally, regionally and internationally.
• Works closely with the corporate and international press offices on developing story angles.
• Ensures press kit information is comprehensive and kept up-to-date
  
  

Digital Marketing

• Ensures hotel information is updated regularly on the hotel website and all other digital channels.
• Assist DOM to strategize digital marketing plan for property; works with sales and revenue teams to set goals for campaigns and evaluate success. Planning should feed into the annual Marketing Communications Plan.
• Works closely with MDS to explore digital opportunities on owned and third party channels (e.g., Marriott.com).
• Supervises and directs on-property marketing teams and social media agency, on social media content calendar planning, content development and campaign.
• Assist DOM to identity key sources markets and determine budget for any paid campaign targeting local and international key source markets.
• Work closely with Digital team to optimize PLUS performance to drive retail
  
  

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.