Hoàng An Nhiên Group

Reporting to the Group Marketing Manager, responsibilities and essential job functions include but are not limited to the following:

Planning Marketing Strategy
- Implement a strategic integrated marketing communications plan following correlating budget.
- Manage & monitor communication channels to promote existing products and services
- Develop advertising opportunities on ON and OFF channels

Content Marketing
- Lead brand's content team
- Managing digital marketing and social media activity across various platforms, including content and advertising tools
- Analyze advertisement results comparing to KPI.

Brand Management & Awareness
- Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brand
- Keep current with marketing trends
- Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings
- Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
- Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives

Customer Engagement & Event
- Lead event team
- Facilitate customer engagement and retention on-site throughmarketing channels (eg. tactical offers) to improve brand loyalty, expand outreach, visibility and value.
- Plan & execute monthly event plan for outlet.
- Support the Operations team in managing guest experience on-site during events.
- Respond to media or customer queries/complaints as well as host special events.

What to expect
- You'll be busy working to tight deadlines and juggling multiple projects. This high pressure environment can be stressful at times.
- The role is office based but you will be expected to network and socialize regularly with clients and attend a range of industry events and exhibitions.
- The environment is young, dynamic, and increasingly multicultural. It's a work-hard, play-hard culture