Rita Võ 2.5 ★

GENERAL MANAGER Salary: Competitive and based on experience Location: HCMC Key Skills: General Manager, Retail, Omnichannel, Strategy Development, Business Launch

Our client is a global investment fund with a strong presence across the food value chain. They are on a mission to establish a comprehensive food value chain powerhouse, extending their influence across emerging markets. They are now looking for an experienced and entrepreneurial General Manager to support their development in Vietnam. The successful candidate will be instrumental in building a market leader in retail, combining traditional brick-and-mortar operations with advanced tech platforms and omnichannel offers.

• Opportunity to turn investment thesis into green field / partnership strategy
• Chance to refine omnichannel retail CVP hypothesis through customer research
• Role involves developing new retail format pilots and scaling them up
  
  

What You'll Do

As the General Manager for Vietnam, your role will be multifaceted. You will be responsible for turning investment thesis into actionable strategies, identifying key enablers such as investments, people, processes and other assets. Your excellent relationship skills will come into play as you identify and leverage local partnerships to enhance market entry and penetration. You will also be tasked with refining omnichannel retail CVP hypothesis through customer research. Your role will involve defining pilots’ scope and go-to-market approach, hiring key personnel to execute first pilots, operationalizing first pilots and running multiple test, learn & refine cycles to optimize commercial & operational elements of first pilots.

• Develop and implement strategies for market entry and penetration
• Identify and leverage local partnerships
• Update shareholders regularly on progress, blockers and proposed way forward
• Refine omnichannel retail CVP hypothesis through customer research
• Evaluate appetite of B2B segment in terms of stock-up missions, financial services and other technological solutions
• Define pilots’ scope and go-to-market approach
• Operationalize first pilots including location, real estate development, supply chain, last-mile fulfilment etc.
• Run multiple test, learn & refine cycles to optimize commercial & operational elements of first pilots
• Establish processes for successful format scale up
• Develop financial services & digitization strategies for local mom & pop players to enhance their operational efficiency
  
  

What You Bring

The ideal candidate for the General Manager position is someone who brings a wealth of experience from startups or strategy consulting, particularly with a focus on launching innovative products. You should have an advanced degree in business administration or equivalent, and a deep understanding of the Vietnam market. Your experience in retail, especially with discounter formats, will be highly valuable. You should also have prior experience of working with shareholders and senior executives. Fluency in English and Vietnamese language is required.

• Advanced degree in business administration or equivalent (preferably Master’s / MBA)
• 10+ years of experience in startups or strategy consulting with focus on launch of innovative products (preferably with technology components)
• Knowledgeable in the Vietnam market
• Experience in retail (experience with discounter formats will be a plus)
• Prior experience of working with shareholders and senior executives
• Fluency in English and Vietnamese
  
  

What Sets This Company Apart

Our client is a global investment fund with a strong presence across the food value chain. They are on a mission to establish a comprehensive food value chain powerhouse, extending their influence across emerging markets. This is an exciting opportunity to join a company that values innovation, entrepreneurial mindset and customer satisfaction.

What's Next

If you're ready to take on this exciting role and make a significant impact in the retail industry in Southeast Asia, we want to hear from you!

Apply today by clicking on the link!



Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.