Store Detailing 1.0 ★

Job Title
E-Trade Marketing Manager, Personal Health Vietnam

Job Description

The E-Trade Marketing Manager is responsible for creating & delivering the best consumer experience across our key eCommerce retailer and Marketplaces, ensuring smooth consumer and shopper journey alongside all touchpoints. The role is responsible for Sellout delivery, Competitive positioning, Foundational (PDP; brand store), Peak event planning, and on Platform ecosystem and media coordination.

Job Posting Description:

• Acts as single point of contact of campaign performance manager for the e-commerce marketplaces
• Responsible for the collectively set of sell out targets on e-commerce marketplaces in coordination with EKAM & track continuously to achieve the same
• Coordinate with all relevant stakeholders to align the on-platform media ecosystem and ensure target are defined, appropriate, and in line with overall KPI’s
• Find new opportunities to grow revenue and sales. – Hands-on experience in marketplace portal management
• Analyze data, trends, performance and leverage your understanding of marketing and the platform’s ad solutions to create holistic marketing strategies for Philips by working with senior decision-makers - Internal Stakeholders & External Stake holders - Business, Marketing & Insights and drive return on ad spends for all campaigns executed
• Monitor Online Excellence (OLE) on creatives and shopper CDJ optimization across key eCommerce retailer / marketplaces / D2C and initiate product content adaptions & optimizations in close collaboration with relevant marketing, Q&R and digital teams (including Product detail pages and Brand Stores)
• Support local initiated campaigns with deployment, landing page(s) and retailer (EComm Marketplace) channel specific activation
• Drive analytics to support fact-based decision marketing processes, ongoing optimization, and ROI modeling.
• Collaborate with cross functional teams:
• Digital & Media team to ensure full ecosystem synergies
• EKAM to ensure availability and customer matrix optimization
• Content lead to ensure assets consistency in presenting our brand
• Financial reconciliation with internal & external stakeholders
• Drive R&R excellence on Platforms
• Brief and co-ordinate relevant external agencies
  
  

To succeed in this role, you’ll need a customer-first attitude and the following:

• Bachelor level qualifications with minimum 5 years’ experience in FMCG and Personal Healthcare products or equivalent
• Relevant Experience in E-Commerce, Digital Media/Agencies, Marketing and Promotions
• Strong Digital Mindset
• Strong interpersonal and communication skills
• Excellent Stakeholder Management skills
• Strong Analytical Skill sets and can create, manage, and present reports – Digital, Media, Sales Data
• Self-sufficient and self-motivated
• Must be willing to travel as required by the business
  
  

Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.

Visit our careers website to explore what it’s like working at Philips, read stories from our employee blog, find information about our recruitment process and answers to some frequently asked questions