Store Detailing 1.0 ★

This position is responsible for coordinating the development of high-quality insights-driven channel & category strategies, and supporting Sales organization in the execution of Consumer and Channel Activation plans focused on in-store visibility and activation, distribution and (national) promo plan.

What We Ask

• Education: University graduate in business administration, foreign trade, economics or related fields
• Experience: At least 02 years of working experience in relevant positions for FMCG industry (experience in sales planning, and trade marketing is an advantage)
• Skills:
• Strong analytical skills and business mindset; Proven business management competency
• Strong communication and influencing skills
• Creative and passionate, willing to take on challenges
• Proactive, confident and able to work under high pressure
• Good command in English and computer skills
  
  
  

What We Offer

• A purpose driven organisation – nourishing by nature
• Empowering our people with the right level of autonomy
• An international work environment that is friendly and inclusive – we are people focused and approachable
• Enabling your creativity and entrepreneurship
• Competitive compensation package
  
  
  

Vacancy Description

• Co-develop data-driven Channel & Customer Plan across channels to grow numeric and weighted distribution in (selected) regions/areas. Align & integrate with Brand Plans. Set growth targets for distributors & customers within channel and identify gaps (& root causes)
• Support Regional Sales teams/KAMs with Joint Business Planning, by providing compelling data & insights and supporting in aligning company goals with customer needs
• Identify opportunities to further grow distribution of Hero SKUs across channels and improve exposure
• Monitor key business indicators: Forecasts, volume, OSA%, Customer/Distributor/Channel contribution by category, Hero SKU distribution by channel & identify priority channels, customers and development opportunities
• Support Manager Regional Sales/KAMs in strategically managing Field sales team by orienting team towards top priority customers/distributors/channels and supporting ‘Perfect Store’ execution (incl. shelf position, OSA) & providing feedback to brand managers
• Define scope and target KPIs of Perfect Store program and identify tools to optimise Perfect Store elements, based on guidelines from Marketing team
• Align activity calendar with customers/distributors and collaborate with (Field) Sales team in excellent execution of Customer and Channel Activation & (incl. look & feel of in-store activation, position on shelf, OSA etc.) and provide feedback of in-field execution to Marketing teams
• Create planograms based on guidelines from Marketing, and land planograms and assortment with key customers and collect feedback for marketing
• Systematically collect shop floor insights (incl. pack/product stand-out on shelf, competitor innovations) and feedback information to marketing
• Understand the generated Channel & Customer Insights and able to translate to insight-based Channel Planning
• Other tasks assigned by the Line Manager.
  
  
  

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.