About Our Client

Our Client is a global company in FMCG with international working environment, good benefits, and learning opportunities.

Job Description

Integrated Communication Planning

Lead the integrated communication approach and planning for all campaigns, acting as a key business partner to the brand team.
Map and analyze the customer journey to identify areas for improvement and innovation.
Review and evaluate integrated communication proposals/plans from cross-agencies.
Adjust media concept plans in response to changes (e.g., down rating, decreased KPIs, changes in marketing/media plans).
Evaluate booking plans across various channels: TV, Digital, Mobile, OOH, Social KOL, Sponsorship.
Measure media placement effectiveness and efficiency based on KPIs.

Media Mapping Business Acumen

Define category movements by analyzing historical data and competitor actions.
Identify and generalize communication strategies to support ATL forecasts and adjust YTG communication plans.
Identify communication threats and opportunities to enable agile business turn-around actions.
Develop new consumer touchpoints, transforming new channels into brand-building touchpoints integrated into the holistic consumer journey.
Focus on mapping and optimizing the end-to-end customer journey.
Identify key touchpoints and moments of truth that impact the customer experience.
Design and implement consumer experience strategies that align with the company's brand and business goals.
Analyze consumer behavior via digital signals and develop strategies to enhance engagement, reduce friction, and increase satisfaction at each stage.
Collaborate with cross-functional teams to implement improvements and measure their impact on consumer behavior and business results.

Optimization, Measurement, and Innovation Seeking

Build and maintain a report analysis structure to track media KPIs.
Establish and maintain strategic partnerships with media partners/suppliers.
Evaluate partnership sponsorship packages.
Stay updated on market trends, including new branding marketing activities, commercials, and regulations, and recommend suitable innovations for our brands.
Respond to ad-hoc requests from brand teams.

Leadership Competencies:

Maintain strong communication lines with key stakeholders to ensure smooth organizational operations.
Foster a team culture among agencies that embraces new challenges with a positive, win-win spirit.
Collaborate with marketing, sales, and product development teams to ensure a cohesive consumer experience.
Lead consumer experience initiatives and projects from conception to execution.

The Successful Applicant

5-6 years of experience in marketing communication.
Preferably with experience in communication planning. Record proven of success in brand management, including TVC and digital, media strategy (with a focus on digital), and innovation. Creative thinking is a big plus.
Solid knowledge of brand-building fundamentals: brand funnel, brand health tracking, etc.
Strong analytical skills and proficiency in using Martech tools like PowerBI.
Agile problem-solving skills.
Strong stakeholder management skills.
A comprehensive understanding of marketing and business functions in the FMCG sector is essential.
Demonstrated strengths in marketing competencies, especially in Brand Planning, Brand Strategy, Communication, and Media Management.
Lead cross-functional groups and managing local stakeholders, as well as forming close partnerships
Inspire, motivate, and lead multidisciplinary project teams to achieve outstanding results.
Proficiency in written and verbal English communication is a must

What's on Offer

Attractive compensation package of the market.
Global company in an exciting industry.
Opportunity for comprehensive development in brand management.

Contact: Nhung Le

Quote job ref: JN-112024-6601283

Khu vực

Long An - Việc làm tại Long An

Báo cáo

Reeracoen Xem trang công ty

Quy mô:

25 - 100 nhân viên

Địa điểm:

Eurowindow Multicomplex, 27 Đ. Trần Duy Hưng, Trung Hoà, Cầu Giấy, Hà Nội 100000

REERACOEN VIETNAM là một chi nhánh của Neo Career – Một công ty tư vấn tuyển dụng nhân sự hàng đầu tại Nhật Bản được điều hành bởi đội ngũ tư vấn tuyển dụng chuyên nghiệp. REERACOEN VIETNAM chúng tôi sẽ hỗ trợ các hoạt động tìm việc của các bạn dựa trên các kiến thức và kinh nghiệm trong lĩnh vực nhân sự mà chúng tôi có được trong hơn mười năm qua kể từ năm 2000.

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2011: Công ty được thành lập

Mission

Chúng tôi không chỉ giải quyết những vấn đề của người tìm việc hay khách hàng làm việc cùng chúng tôi, mà còn quan tâm đến sự phát triển bền vững của xã hội và môi trường.

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