Techcombank ★ 3.7

The job holder

- Develop communication plans and messages according to the bank's business strategy and brand strategy on assigned internal communication channels/fields

- Building and managing content, implementing activities, programs for internal communication and transformational communication.

- Monitor, evaluate and measure communication activities on assigned internal communication channels/fields.

Key Accountabilities

1. Plan internal communication plan:

- Plan and organize the implementation of assigned communication activities including defining communication components, timing, KPIs and measuring results.

- Analyze the effects and effects of conversions and operations on target audience groups.

- Identify and understand the needs and desires of internal and external entities for the bank's strategy.

- Effectively plan and control communication risk messages to maintain business continuity (if any).

2. Build internal communication messages:

- Participate in and develop messages, announcements and internal communication on quarterly financial statements, financial figures, business results reflecting the strategy implementation process.

- Build messages and content routes according to the emotions expected to be achieved in each target audience according to the strategic, business and brand components of TCB.

- Implement communication effectiveness measurement activities including methods, criteria, tools and capacity for analysis and reporting.

3. Internal communication channel management:

- Manage the company's communication channels: Website, fanpage, internal communication channels TCW, TCTV, FB Techcomers...; expand the network of collaborators to enhance content and communication messages for internal publications.

- Participate in organizing workshops and communication programs including: developing content on Strategy and strategy implementation process at TCB in order to build trust and commitment to action of target audiences.

- Management of whole-store events: Develop plans, ideas and coordinate the implementation of nationwide events such as Business Conferences, Bank Birthdays... to convey messages about business strategies, brand and transfer to employees in the bank consistently.

4. Perform other tasks at the request of the Senior Director of Corporate Communications.

Success Profile - Qualification and Experiences

Qualifications

- Bachelor degree or higher, major in Marketing, Journalism, Communications or other relevant areas

Expertise

- Having professional knowledge in public relations, corporate affairs and communications, priority in big corporates, technology, finance industry, MNC companies, multinational advertising companies.

Work Experience

- At least 7 years of experience in Marketing and comnunications, Public relations, Journalism or related areas;

Foreign Language

- Business English standard of proficiency as required for the role

-Working Location: HO Quang Trung, Hanoi

Success Profile - Functional Competencies

Operational Risk Management - Level 3

Banking regulations, TCB policies application skills - Level 3

Impactful Communication - Level 4

Influencing and Negotiation - Level 4

Business acumen - Level 3

Market assessment - Level 3

Segmentation skills for Retail Banking - Level 3

Digital Marketing - Level 3

Customer Experience Management - Level 4

Professional writing - Level 4

Success Profile - Leadership Competencies

Strategic Mindset - Level 2

Change and Innovation - Level 2

Collaboration - Level 2

Talent Development - Level 2

Results Orientation - Level 2

Success Profile - Culture Fit (Core Values)

Innovation and Creativeness

Self-development

Work Efficiency

Collaboration For Common Objectives

Customer Centricity

Success Profile - Personal Attributes

1. Integrity, modest

2. Optimistic, Adaptable & Emotionally Controlled

3. Conscientious, Resilient, Vigorous & Achieving

4. Persuasive, Unconventional & Forward Thinking