Kỹ thuật - công nghệ Bách Khoa (CTECH)

Execute internal SEM reports and analyses to provide actionable insights and optimization recommendations.
Create, launch, manage, and optimize PPC marketing programs such as paid search, display, retargeting, e- commerce, Google Shopping, and affiliate marketing.
Provide Data Analysis and Google Trends for daily campaigns.
Manage and supervise paid marketing tools, software, and tracking platforms.
Conversion optimization may be achieved by A/B testing, ad generation, and landing page strategy.
Lead all SEM marketing strategies with an emphasis on optimization, CPC reduction, and growth.
Look for innovative ways to improve campaigns and generate growth, such as testing new ad text, channels, tactics, approaches, and technologies.
Manage and optimize a monthly advertising budget of at least 500.000.000 Million VND /Per month across multiple channels including Facebook, Google.
Proactive management of all paid marketing programs to ensure that company objectives and key KPIs are reached while remaining under budget.

Minimum 2+ years experience in a combination of paid search, display, social & programmatic media, particularly in driving e- commerce sales would be advantageous.
Deep knowledge of digital media performance marketing, Facebook commerce catalog, and feed product data.
Strong quantitative & analytical skill
Experience optimizing media budget/campaigns towards retail metrics and/or Audience or Customer Data Platforms to optimize media spending.
Previous experience in Google AdWords across Display and Affiliate advertising

Excellent English reading and writing skills.
Experience in developing Tiktok.

Analytical skills to monitor and evaluate campaign performance, providing actionable insights.
Ability to develop, execute, and optimize advertising campaigns to achieve high performance.
Have experience running ads in global ads is a plus

Education:

Bachelor’s degree in Marketing, Business, or related field.

Salary: 20- 25 gross
Performance Bonus will be approximately 1/4 your salary in each quarter
13th month and other bonuses. (more details in interview)
All work- related equipment is provided.
Social and medical insurance.

Cập nhật gần nhất lúc: 2024-10-29 02:05:02