SEN DO TECHNOLOGY 3.5 ★

Company Overview

We are a premier luxury distribution company based in Vietnam, representing a portfolio of over 23 distinguished brands across luxury watches, jewelry, high-end fashion, and accessible luxury fashion & Lifestsyle brands. With 50+ stores nationwide, we are committed to delivering exceptional experiences in an environment where luxury meets authenticity. We seek an HR Director who shares our passion for luxury retail, is agile in responding to industry demands, and can elevate our workforce to uphold our high standards.

Role Summary

The HR Director will play a pivotal role in shaping and driving people strategies to foster an inspiring, luxury-focused, and high-standard workplace. This leader will connect our front-line retail staff with back-office support, blending traditional and modern work styles to create a cohesive, productivity-driven culture. With a strategic vision and dynamic leadership, you will attract and develop top talent, implement forward-thinking HR practices, and ensure our brand's ethos is consistently reflected across all employee touchpoints. We seek a leader with experience in high-standard environments, whether luxury or not, who can adapt quickly, lead with purpose, and help our teams thrive within a dynamic retail landscape.

Why Join Us?

This role offers a unique opportunity to shape the future of luxury retail in Vietnam. As HR Director, you’ll be instrumental in developing a high-performing, luxury-oriented team that reflects the prestige of our brand portfolio. If you are a strategic leader who thrives in dynamic environments, and you’re passionate about fostering a culture of excellence and agility, we invite you to apply.

Key Responsibilities

1. Strategic HR Leadership

• Serve as a trusted advisor to the Board of Directors and department heads, developing HR strategies that align with business goals, enhance brand image, and reflect our luxury standards.
• Cultivate relationships across the company to understand departmental needs, proposing HR initiatives that drive efficiency, loyalty, and team synergy.

2. Talent Acquisition and Development

• Oversee talent acquisition processes, ensuring top-tier recruitment standards that attract talent aligned with our luxury market and brand identity.
• Design and implement talent development strategies that elevate customer experience skills, luxury product knowledge, and management capabilities for both store teams and back-office support.
• Create and support an agile organizational structure, ready to scale with business needs and market expansions.

3. Performance and Competency Management

• Establish and refine performance management systems (OKRs, KPIs) that align company objectives with individual and departmental goals.
• Guide leaders in giving structured, meaningful feedback that encourages professional growth and aligns with our high standards for luxury customer service.
• Manage talent succession planning, preparing emerging leaders to ensure seamless transitions in key roles.

4. Building a Luxury Culture

• Lead initiatives to create an inspiring and high-standard culture that embodies luxury, professionalism, and productivity across all functions.
• Foster an environment that bridges front-line retail with corporate support, ensuring mutual respect, open communication, and alignment with our brand’s luxury ethos.
• Develop employer branding strategies that position us as an employer of choice in the luxury industry.

5. Cost Management and Productivity

• Drive productivity and efficiency improvements while reducing costs through optimal workforce planning and streamlined HR operations.
• Develop cost-effective payroll and