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Product Marketing Manager
BẤT ĐỘNG SẢN VHA
30 việc làm
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Quản lý
Ngày đăng tuyển:
01/08/2024
Hạn nộp hồ sơ:
01/09/2024
Hình thức:
Toàn thời gian
Kinh nghiệm:
Trên 5 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Địa điểm làm việc
- Địa điểm làm việc: Hồ Chí Minh
1. Understand the Strategy of the Line of Business
Manage performance of the product portfolio including e-commerce and application
Supports the launch of new products over time, to encourage growth of market share and compatibility with needs, guaranteeing achievement of goals.
Support to implement the Marketing Mix (Product, Place, Price and Communication adapted to the offer, manage pricing updates, and mix management strategies to defend margin while attaining the targeted goals.
2. Product Positioning
Define the unique value proposition of the product and articulate its positioning in the market (product line, pricing, focus segmentation)
Differentiate the product from competitors and communicate its key features and benefits.
3. Go-to-Market Strategy
Provide the elements required to support the offer growth and build the relevant action plans to ensure a good level of representation in the Ecosystem
Contributes to defining and implementing all necessary action plans to boost the product performance leading to increase sales.
Ensure that all relevant resources are properly trained concerning the product portfolio
Organize training for growth team
Help Businesses generate leads
4. Performance Analysis & Data Driven Analysis
Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing strategies.
Utilize data-driven insights to optimize marketing campaigns and improve overall product performance.
5. Cross-Functional Collaboration
Collaborate with product management, sales, and other teams to ensure alignment of marketing strategies with overall business objectives.
Communicate effectively with internal stakeholders to gather input and insights.
Connect with Growth & Product team regularly to ensure good level of product forecasting do anticipate the product demand aheadKnowledge:
Bachelor's degree in Marketing, Business, E-commerce or a related field.
Proven experience in product marketing, preferably in the technology or consumer goods industry.
Strong analytical and strategic thinking skills.
Excellent written and verbal communication skills.
Ability to work effectively in cross-functional teams.
Familiarity with marketing tools and analytics platforms.
Skills:
Market research and analysis
Strategic planning and execution
Content creation and storytelling
Project management
Collaboration and interpersonal skills
Data analysis and interpretation
Presentation skills
Familiarity with marketing automation tools is a plus.
Experience:
5 years of experience with a proven track record marketing /or tendering in the same or similar industries
Having experience growing user base through data-driven tactic
Good communication skills are critical for internal/external customer interface position
Fluent level of verbal and written English.Competitive salary and bonus structure, commensurate with your skills and performance.
Full coverage of social insurance, ensuring your well-being and security.
Thrive in a professional, dynamic, and friendly work environment, with ample opportunities for career growth and advancement.
Manage performance of the product portfolio including e-commerce and application
Supports the launch of new products over time, to encourage growth of market share and compatibility with needs, guaranteeing achievement of goals.
Support to implement the Marketing Mix (Product, Place, Price and Communication adapted to the offer, manage pricing updates, and mix management strategies to defend margin while attaining the targeted goals.
2. Product Positioning
Define the unique value proposition of the product and articulate its positioning in the market (product line, pricing, focus segmentation)
Differentiate the product from competitors and communicate its key features and benefits.
3. Go-to-Market Strategy
Provide the elements required to support the offer growth and build the relevant action plans to ensure a good level of representation in the Ecosystem
Contributes to defining and implementing all necessary action plans to boost the product performance leading to increase sales.
Ensure that all relevant resources are properly trained concerning the product portfolio
Organize training for growth team
Help Businesses generate leads
4. Performance Analysis & Data Driven Analysis
Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing strategies.
Utilize data-driven insights to optimize marketing campaigns and improve overall product performance.
5. Cross-Functional Collaboration
Collaborate with product management, sales, and other teams to ensure alignment of marketing strategies with overall business objectives.
Communicate effectively with internal stakeholders to gather input and insights.
Connect with Growth & Product team regularly to ensure good level of product forecasting do anticipate the product demand aheadKnowledge:
Bachelor's degree in Marketing, Business, E-commerce or a related field.
Proven experience in product marketing, preferably in the technology or consumer goods industry.
Strong analytical and strategic thinking skills.
Excellent written and verbal communication skills.
Ability to work effectively in cross-functional teams.
Familiarity with marketing tools and analytics platforms.
Skills:
Market research and analysis
Strategic planning and execution
Content creation and storytelling
Project management
Collaboration and interpersonal skills
Data analysis and interpretation
Presentation skills
Familiarity with marketing automation tools is a plus.
Experience:
5 years of experience with a proven track record marketing /or tendering in the same or similar industries
Having experience growing user base through data-driven tactic
Good communication skills are critical for internal/external customer interface position
Fluent level of verbal and written English.Competitive salary and bonus structure, commensurate with your skills and performance.
Full coverage of social insurance, ensuring your well-being and security.
Thrive in a professional, dynamic, and friendly work environment, with ample opportunities for career growth and advancement.
Khu vực
![CÔNG TY CỔ PHẦN ĐẦU TƯ BẤT ĐỘNG SẢN VHA CÔNG TY CỔ PHẦN ĐẦU TƯ BẤT ĐỘNG SẢN VHA](https://1900.com.vn/storage/uploads/companies/logo/58/brand-vha-holding-35-1-2048x1189-1697083960.png)
Quy mô:
25 - 100 nhân viên
Địa điểm:
Phòng 501A Tầng 5 Khu Văn phòng, Tòa nhà Hỗn hợp CT4 Vimeco, lô H1, Phường Trung Hoà, Quận Cầu Giấy, Thành phố Hà Nội, Việt Nam
VHA Holding là công ty cung cấp các dịch vụ tư vấn phát triển dự án và phân phối Bất động sản chuyên nghiệp tại Việt Nam.
Nhiều năm kinh nghiệm trong lĩnh vực BĐS, am hiểu thị trường, kết hợp cùng tầm nhìn dài hạn, chiến lược kinh doanh bền vững, VHA luôn thấu hiểu, tạo niềm tin và mang tới các giải pháp tổng thể chuyên nghiệp, hiệu quả cho đối tác, khách hàng.
Với đội ngũ nhân sự tinh nhuệ, mạng lưới liên kết hàng trăm đại lý, VHA đã triển khai thành công nhiều dự án BĐS trên toàn quốc, hợp tác với các chủ đầu tư uy tín. VHA “Luôn thay đổi để tốt hơn” trong hành trình trở thành Đơn vị Tư vấn Phát triển BĐS chuyên nghiệp hàng đầu Việt Nam.
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