The ADORA 3.5 ★

Hồ Chí Minh

500 - 1.000 nhân viên

www.theadora.vn/career/https...

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Cập nhật 07/12/2024 13:05

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SCL E2E Media Lead

The ADORA 3.5★

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Thông tin cơ bản

Mức lương: Thỏa thuận

Chức vụ: Nhân viên

Ngày đăng tuyển: 04/12/2024

Hạn nộp hồ sơ: 03/01/2025

Hình thức: FULL_TIME

Kinh nghiệm: Không yêu cầu

Số lượng: 1

Giới tính: Không yêu cầu

Nghề nghiệp

Leader Marketing

Ngành

Manufacturing Food and Beverage Manufacturing Food and Beverage Services

E2E SCL Media Planning & Activation Lead

Reports To

BU Media Lead

Work Level

WL 1M

Location:

Vietnam

Direct Reports

Extended media agency team

Key Responsibilities / Focus Areas

Drive Best in class Holistic Media Planning and execution
Be the business partner for the different internal stakeholders to drive holistic planning and media
Drive holistic media planning and budgeting process that is in line with the brand JTBD and shopper JTBD.
Drive media innovation within advertising partner to ensure that UL has input to product development and a seat at the table for first look beta testing.
Responsible for driving digital media execution in particular relating data driven marketing (including the use of 1P,2P,3P data), search and performance marketing.
Oversight of media rate cards as well as accountable measures such as brand safety, viewability, fraud.
Strong partnership with media agency to deliver best in class resources. Demonstrate accountability for you and agency partner to drive campaign performance specific to media, rooted in data.
Build and establish data driven and agile WOWs for tracking, reporting and execution with the partners & retailers. Establish and push real-time performance /retail media optimisation and budget allocation across different media channels and retail media partners.
Customer/Retailer media groups: nurture retail media ecosystem, collaborating on the dev of ad products, measurement, and capabilities.
Stewardship and sharing of media performance with key UL stakeholders.
Drive best practice and thought leadership
Drive Media and digital media innovation – pioneering the future of media and data driven marketing through a continuous test, learn and scale approach. Areas will include connected TV, live streaming, social commerce, podcasts, DTC etc
Co-author research and measurement roadmap with CMI and ensure executional excellence. Work close with UL media, media agency and dCom teams to pull together upper and lower funnel media activity and learning to share Holistic Communications Planning approach and results.
Dock into various cross functional disciplines (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights). Land core cross functional capabilities and best practice locally.
Drive Best in class E2E Media Capability Building
Educate the organization (internal & agency) to cope with rapid media consumption changes including retail media nuances and ecosystem. This ever-changing landscape with continued Unilever learning will be enabled by timely and relevant training and sharing of learnings as well as challenges.
Establish education roadmap through the connected world community to educate key stakeholders along with the best way to land education.
Collaborate with Unilever Media and agency search experts to share lower funnel search expertise and performance to drive improved processes in usage of keyword repository (KWERY) and holistic search workshops.
Drive capability trainings across all stakeholders (internally but also externally) to be future fit and get ready in the new convergent world.
Drive new skills across the organisation and agency teams.
Increased brand power & Better performance marketing outcomes (co-shared with MKT)
Increase in Media led sales.
Delivery of media efficiencies and savings, value extraction of BU Investment from JBPs & Improvement of retail media efficiencies – via optimisations and best practice
Drive quality of media and brand execution, and innovation, especially with new ways into Social, Commerce, retail media standards
Improved use of signals and data to drive media targeting & conversions efficiently.
Delivery on Data Driven Marketing KPIs
Quality of Cross-functional collaborations
Quality Stakeholder management at a senior leadership level
Pioneering and shaping the future of media and embedding innovation into plans

Context & Main Purpose of Job

Designs BU media plan and allocate budgets for holistic plans that covers all media and all platforms including retailer media.
Manages media activation based on marketing plan/ activity calendar incl. mobilising/coordinating data specialists to deploy locally.
Collaborates with CD / dComm teams to ensure the full end-to-end plan works on and offline with key customers .
Work with the agencies / external partners to bring to media plan execution to life. Perform in-flight optimisation of media campaigns within media planning set guidelines.
Maximise efficiencies via value extractions with external partners / agencies for BU /market .
Be the single point of contact for all media conversations with Category/ BU.

KPI's & Dimensions

Increased brand power & Better performance marketing outcomes (co-shared with MKT)
Increase in Media led sales.
Delivery of media efficiencies and savings, value extraction of BU Investment from JBPs & Improvement of retail media efficiencies – via optimisations and best practice
Drive quality of media and brand execution, and innovation, especially with new ways into Social, Commerce, retail media standards
Improved use of signals and data to drive media targeting & conversions efficiently.
Delivery on Data Driven Marketing KPIs
Quality of Cross-functional collaborations
Quality Stakeholder management at a senior leadership level
Pioneering and shaping the future of media and embedding innovation into plans

Key Interfaces

Media & Data teams
Brand teams
dComm / CD team/ Customer/Retailer media groups
Several cross-functional teams (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights)

Key Skills & Experience

Ability to advice on all thing’s media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way.
Working knowledge of Retailer / Omni Media ad products and tools
Ability to analyze and propose data-driven solutions, with exceptional attention to detail.
Ability to operate both strategically and tactically in a high-energy, fast-paced environment.
Eager to take smart risks and champion new ideas.
Collaboration skills that encourage multi-stakeholder projects to thrive
A pioneer spirit to drive and embed innovation into our media and data strategies and plans
Problem solving mindset, able to work with agility and adapt to a changing media and market conditions.
Strong analytical skills to define, interpret and respond to data insights.
Outstanding communication skills to focus stakeholders and embed best practices.
Cutting edge understanding of media and brand communication landscape.
Holistic brand communication management experience at a large brand. Or, cross-brand leadership experience at an agency.
Advertising/Media budget management experience
Experience in driving change and embedding innovation in the business.
Experience in handling complex stakeholders across matrixed organisations.
Experience in data driven marketing and performance/ecommerce.
Exposure to disciplines as such as CRM, Mar-Tech and Ad-Tech platform management

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Khu vực

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Báo cáo

The ADORA Xem trang công ty

Quy mô:

500 - 1.000 nhân viên

Địa điểm:

431 HOÀNG VĂN THỤ, P.4 , Q. TÂN BÌNH TP.HCM

DONG PHUONG GROUP là tập đoàn hàng đầu trong ngành kinh doanh dịch vụ tiệc cưới, hội nghị tại TP.Hồ Chí Minh. Thành lập vào năm 1996 với vai trò người tiên phong trong ngành kinh doanh dịch vụ tiệc cưới, Tập đoàn Đông Phương không ngừng phát triển và ngày càng vững mạnh trong suốt 20 năm qua.

Sở hữu hai thương hiệu Trung tâm yến tiệc & hội nghị Le DONG PHUONG và The ADORA với chuỗi hệ thống 9 trung tâm gồm 50 sảnh tiệc, phục vụ cùng lúc gần 35.000 khách hàng, DONG PHUONG GROUP nắm giữ vị trí số 1 trong thị trường, phục vụ nhiều phân khúc khách hàng khác nhau.

Trong năm 2013, DONG PHUONG GROUP đã đạt chứng nhận giải thưởng “Top 20 Thương hiệu Việt – Hàng Việt yêu thích” do người tiêu dùng bình chọn trong chương trình “Giá trị thương hiệu – Niềm tin người tiêu dùng năm 2013” của Liên hiệp Khoa học Doanh nhân Việt Nam tổ chức cho cả hai thương hiệu Le DONG PHUONG và The ADORA.

Chính sách bảo hiểm

Được tham gia BHXH, BHTN, BHYT, …. theo luật bảo hiểm theo quy định của pháp luật Nhà Nước

Các hoạt động ngoại khóa

Tổ chức các hoạt động thể thao: bóng đá, bóng chuyển, ….
Tổ chức các bữa tiệc party, các sự kiện
Du lịch hàng năm
Team building ngoài trời
Hoạt động tập thể: company trip, teambuilding hàng năm

Lịch sử thành lập

Thành lập năm 2017

Mission

Sở hữu hai thương hiệu Trung tâm yến tiệc & hội nghị Le DONG PHUONG và The ADORA với chuỗi hệ thống 9 trung tâm hơn 50 sảnh tiệc, phục vụ cùng lúc gần 35.000 khách hàng, DONG PHUONG GROUP nắm giữ vị trí số 1 trong thị trường, phục vụ nhiều phân khúc khách hàng khác nhau.

Review The ADORA

3.5

2 review

16/11/2024

★ ★ ★ ★ ★ Nhân viên tại Hồ Chí Minh

ở đây là 1 cái lò đạo tạo nhân sự, nên nếu bạn nào có ý định vào đây làm để lấy kinh nghiệm, nhất là KN ngành phục vụ thì quá là ok, còn không thì vào đây xác định an an ổn ổn làm đến cuối đời (RV)

12/07/2023

★ ★ ★ ★ ★ Nhân viên/ Officer tại Hồ Chí Minh

Đối với các bạn mới xin việc mình thấy không nên làm việc ở đây thì không có chế độ và chất lượng môi trường xung quanh rất tệ.(rv)

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