Thời Trang & Mỹ Phẩm Duy Anh (DAFC)

Mô tả Công việc

ROLES:

As the Corporate Marketing Manager, you will be responsible for driving strategic marketing initiatives that enhance DAFC’s corporate visibility, attract new high-value clients, and strengthen relationships with key partners, landlords, and institutional clients. You will spearhead cross-brand, cross-channel campaigns and build high-impact collaborations that drive brand equity and commercial results

RESPONSIBILITIES:

1. Strategic Marketing Planning & Campaign Execution

• Lead the planning and execution of centralized, cross-brand marketing campaigns across DAFC's brand portfolio.
• Coordinate campaigns that align with the brand positioning of DAFC and its strategic landlords, including Trang Tien Plaza (Hanoi) and Rex Hotel (HCMC).
• Collaborate with internal brand teams to ensure alignment between corporate campaigns and individual brand strategies.
• Monitor campaign performance and recommend optimizations to maximize ROI and customer engagement.

2. Partnership Development & New Client Acquisition

• Identify and build strategic partnerships with luxury-aligned industries (e.g., banking, hospitality, real estate, automotive) to reach new ultra-high-net-worth individuals (UHNWIs) and corporate clients.
• Design co-branded initiatives or VIP experiences that deepen engagement and build long-term loyalty.
• Cultivate relationships with concierge services, luxury travel agents, and private client advisors.

3. Corporate Gifting Program

• Develop and manage a turnkey corporate gifting strategy for DAFC and its brands, tailored for C-level clients, key accounts, and institutional buyers.
• Work with brand managers and supply chain to curate seasonal and bespoke gifting packages.
• Drive the commercialization of the gifting program through CRM, outbound sales, and digital platforms.

4. Stakeholder & Landlord Collaboration

• Act as the key marketing liaison with strategic landlord partners, ensuring alignment of marketing calendars, shared campaigns, and joint events.
• Build bespoke marketing activations that highlight DAFC brands within flagship locations.
• Report performance results and propose continuous improvement strategies to partners.

5. Leadership & Cross-functional Collaboration

• Lead a small cross-functional project team or agency roster for corporate campaigns.
• Collaborate closely with CRM, Retail, Visual Merchandising, and Marketing Operation team to deliver 360° brand experiences.

Other: Additional tasks may be required following business needs

Yêu Cầu Công Việc

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in marketing, ideally within luxury, fashion, retail, or hospitality.
• Strong background in partnership marketing, brand strategy, and campaign execution.
• Exceptional relationship-building skills with external partners and internal stakeholders.
• Fluent in Vietnamese and English.
• Highly proactive, organized, and results-driven.
• Strong understanding of the luxury customer mindset and ecosystem in Vietnam is a plus