About Lovepop
Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments in lifetime revenue. Lovepop consistently ranks in the top Google results for cards online, enjoys 18% national brand awareness, and has helped its customers create over 50 million magical moments. Our vision is to be the #1 online card destination for cards and we are building the team of A+ talent that will take us there.
- Optimization Strategy for Greeting Cards: Execute the online optimization strategy to drive engagement and conversion, focusing on the diverse appeal and variety of Lovepop greeting cards
- Seasonal Content Planning: Implement the content strategy to highlight seasonal themes, special occasions, and celebrations unique to Lovepop, ensuring messaging is both compelling and brand-aligned
- Cross-Functional Collaboration:
- - Partner with Merchandising, Site Operations, Copy, and Creative Services teams to ensure timely product launches, with a focus on key gifting seasons (e.g., holidays, birthdays, anniversaries)
- - Collaborate with the Merchandising team to identify opportunities to increase engagement and conversions through curated collections and occasion-focused themes
- Category Page Optimization:
- - Refine sort orders, filters, and navigation on category pages to streamline the customer journey and maximize conversion
- - Coordinate with Brand Marketing, CRM, and Media teams to align merchandising strategies with broader brand initiatives
- Promotion and Site Operations Support: Support the implementation of promotional messaging, particularly during high-traffic periods and product launches, to keep customers informed of current offers and featured collections
- Performance Reporting and Analysis: Conduct regular performance reviews of greeting card categories to identify trends and improvement areas
- Customer Support Liaison: Collaborate with customer service to address product inquiries and quickly resolve issues, ensuring high levels of customer satisfaction
- Customer Engagement Insights: Track product engagement, customer feedback, and return data for insights into customer preferences, using this data to refine product and merchandising strategies
- Minimum of 2+ years of experience in site merchandising or DTC Ecommerce. Merchandising, buying, and planning experience is a plus
- Expertise in web analytic tools: Google Analytics. Experience with Edited, Quantum Metrics (heatmapping) and SFCC reporting are a plus
- Tech fluidity: Salesforce Commerce Cloud (or similar CMS), PIM management, B2B software adoption
- Advanced Intermediate+ Excel skills are critical: Lookups, Pivots, Index Match, etc. Functional in other Microsoft applications (Power BI, Power Point, Word, SharePoint) and PM software (Asana, Confluence, Jira, Monday, etc.)
- Excellent communication and presentation skills
- Ability to multi-task and shift priorities while independently managing timelines
- Bachelor’s degree from accredited four-year college or university
- Fluent communication in English
Lovepop Values
Engineering: Curiosity to discover how the world works
Hunger: Desire to take on more than is expected
Magic: Delivering unexpected experiences
Connection: Building relationships with each other
CTCT Group thành lập và phát triển thương hiệu Vua Hàng Úc từ năm 2017 và cho tới nay đã trở thành thương hiệu đứng đầu về thị trường TPCN và sữa tại Việt Nam. Chúng tôi tự hào là nhà phân phối chính hãng - độc quyền của VITATREE và BRAUER tại Việt Nam.
Tất cả sản phẩm của Vua Hàng Úc có xuất xứ 100% tại Úc, được chứng nhận bởi các tổ chức uy tín trên thế giới với mang mang đến những giải pháp toàn diện cho sức khỏe cả gia đình. Hơn 5 triệu khách hàng Việt Nam đã tin dùng và lựa chọn sản phẩm của Vua Hàng Úc.
Vua Hàng Úc hiện là đối tác cung cấp của rất nhiều nhà phân phối, chuỗi siêu thị, cửa hàng lớn cũng như hơn 10,000 shop Mẹ - Bé online, cửa hàng khắp các tỉnh thành Việt Nam và đang ngày càng mở rộng. Vua Hàng Úc không chỉ là nhà phân phối, mà còn là người bạn đồng hành tin cậy, mang đến những sản phẩm chất lượng cao với giá cả cạnh tranh nhất thị trường.