Việc làm Phương Nam Resort
Cập nhật 24/10/2024 21:54
Tìm thấy 1 việc làm đang tuyển dụng
Phương Nam Resort
Đã xác minh
Senior Expert, Retail Marketing
Phương Nam Resort
135 việc làm
3 lượt xem
Tweet
Facebook
Copy Link
Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
24/10/2024
Hạn nộp hồ sơ:
01/12/2024
Hình thức:
FULL_TIME
Kinh nghiệm:
8 - 9 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Job Purpose
Job holder ensures marketing activities are effectively built and implemented for each segment and sub-segment, supporting retail banking segment to achieve business performance goals and meet customer needs by segmentation and effective communication approach to each target customer group (by segment/sub-segment) on each marketing channel.
Key Accountabilities (1)
PEOPLE MANAGEMENT
Key Relationships - Direct Manager
Director, Retail Marketing
Key Relationships - Direct Reports
Senior Expert, Senior Officer, Officer
Key Relationships - Internal Stakeholders
All the functional units, mostly with business units, RBG, CA, Strategy, Finance, Procurement, Technology, Operations, …
Key Relationships - External Stakeholders
Media and digital marketing service agencies in supplying KOLs, online communities…
Success Profile - Qualification and Experiences
Qualifications
Job holder ensures marketing activities are effectively built and implemented for each segment and sub-segment, supporting retail banking segment to achieve business performance goals and meet customer needs by segmentation and effective communication approach to each target customer group (by segment/sub-segment) on each marketing channel.
Key Accountabilities (1)
- DEPARTMENT DUTIES
- Developing strategies, managing plans and measuring the effectiveness of retail marketing activities:
- Develop marketing strategies and approaches/marketing plans for each customer segment/target customer group including:
- Identify the market research needed to be able to understand customer needs and channels to reach target customers effectively.
- Coordinate with internal and inter-branch divisions to build CVP financial solutions, manage and build media and image positioning for solutions/products, value positioning for each target customer group .
- Management of the go-to-market (Go-to-market) MKT plan, marketing campaigns for each segment/target customer group.
- Manage KPI targets and measurement methods for each campaign.
- Build effective marketing/communication models for each customer segment.
- Manage and use budget effectively.
- Database administration for marketing programs, dashboard reporting for MKT campaigns and effective use of budgets.
- Collaborate to build a long-term marketing platform (target communication/automation) for marketing business.
- Effective management of retail marketing activities:
- Manage and build marketing campaigns/activities for each customer segment, sales channel/partner channel and marketing channel.
- Manage and build indicators to measure the effectiveness of marketing activities in each marketing channel.
- Managing and building a framework to assess the capacity (in collaboration with MSTT) of advertising and creative strategic partners.
- DUTIES OF MANAGEMENT LEVEL
- Create an effective working environment
- Improve operational efficiency by encouraging and motivating the working spirit of subordinates; create a collective working environment where there is always interaction, mutual support, updated information and towards long-term cohesion.
- Urging, supervising and guiding individuals in the department to fully perform their functions and duties as prescribed.
- Solve problems with individuals whose behavior is inconsistent with a spirit of collaboration and respect for diversity.
- Implement the plan to improve personal capacity as agreed with the management.
PEOPLE MANAGEMENT
- Attract, onboard and retain the right talents for a high- performing team
- Communicate team and individual KRAs/ KPIs, goals, action plan, expectations and results to team members
- Manage team performance & provide feedback regularly (following the annual performance management cycle);
- Enable team member’s professional and personal development through capability assessment, training, coaching & feedback, etc.
- Motivate and recognize team members’ contributions towards the team’s shared goals
- Responsible for developing talents within the team
- Act as a role model and promote corporate culture at sub- function level
- Understand & communicate relevant HR offerings to team members.
- OTHER TASKS
Key Relationships - Direct Manager
Director, Retail Marketing
Key Relationships - Direct Reports
Senior Expert, Senior Officer, Officer
Key Relationships - Internal Stakeholders
All the functional units, mostly with business units, RBG, CA, Strategy, Finance, Procurement, Technology, Operations, …
Key Relationships - External Stakeholders
Media and digital marketing service agencies in supplying KOLs, online communities…
Success Profile - Qualification and Experiences
Qualifications
- Bachelor degree or higher, major in Marketing, Business Administration, Economics or other relevant areas
- Understanding digital marketing và financial and insurance products/services
- Strong understanding of strategy and budgeting.
- Specialization: at least 08 years of experience in marketing và communications, of which at least 5 years in Digital marketing
- Management: at least 04 years of senior management position or equivalent
- Business English standard of proficiency as required for the role
Khu vực
Phương Nam Resort
Xem trang công ty
Quy mô:
100 - 200 nhân viên
Địa điểm:
Số 15/12, Khu phố Trung, Phường Vĩnh Phú, Thành phố Thuận An, Tỉnh Bình Dương, Việt Nam
Với diện tích hơn 3 hecta, Phương Nam Resort cách Thành phố Hồ Chí Minh, Thành phố Thủ Dầu Một, Thành phố Biên Hòa khoảng 10 – 15km. Phương Nam Resort luôn là không gian lý tưởng cho việc kết hợp với nghỉ dưỡng, vui chơi giải trí, cùng bên nhau trải nghiệm những cảm giác đầy ý nghĩa:
- Thư giãn trong Phòng nghỉ dưỡng sang trọng, tách biệt và tĩnh lặng.
- Thưởng thức những món ăn ngon đậm chất dân gian tại các Nhà hàng biệt lập .
- Giải trí cùng cần câu cá hay tản bộ trên những cung đường đậm hồn quê.
- Ngả mình trong hồ bơi nhắm nhìn khung trời xanh biếc.
- Dõi theo những đứa trẻ nô đùa trong Khu vui chơi trẻ em.
- Tham quan khu nông trại, vườn rau sạch, mò cá nơm cá và tắm mưa nhân tạo.
Chính sách bảo hiểm
- Được hưởng các chế độ bảo hiểm : BHYT, BHXH, BHTN
- Hưởng quyền lợi bảo hiểm 24/7
Các hoạt động ngoại khóa
- Du lịch hàng năm
- Team building theo quý
- Các hoạt động vui chơi, giải trí, ca hát thường xuyên
- Thể thao: Đá bóng, bóng chuyền,..
Lịch sử thành lập
- Công ty được thành lập năm 2004
Mission
- Các mục tiêu chúng tôi đặt ra cho chương trình bền vững phản ánh trực tiếp tầm nhìn của chúng tôi về việc đảm bảo một tương lai lành mạnh hơn cho ngành
Những nghề phổ biến tại Phương Nam Resort
Bạn làm việc tại Phương Nam Resort? Chia sẻ kinh nghiệm của bạn
Phương Nam Resort
Click để đánh giá