Onpoint ★ 2.1

We are looking for an experienced marketing executive with a passion for B2B marketing, inbound marketing, and digital marketing in general. You will be an important piece of the puzzle to our dynamic marketing team, together with driving outstanding business results for OnPoint.

*** Responsibilities
Your scopes will be aligned with your line manager, including but not limited to some of the following:

1. Marketing Strategies and Planning (25%)
- Conduct market research and competitor analysis to understand customer needs, preferences, and behavior.
- Propose ideas for marketing campaigns and activities throughout the year to reinforce OnPoint's leadership in Vietnam's e-commerce industry.
- Develop a detailed work plan for the given scope/workstream based on the plan.
- Stay updated on the latest trends, tools, and best practices in growth marketing and digital marketing.

2. Workstream Execution (65%)
- Owned Channel Management (25%): Coordinate with creative and function teams to ensure alignment and consistency of OnPoint voice and messaging for updates on the website and social channels, including Facebook, TikTok, LinkedIn, and YouTube.
- Content Marketing (20%): Research, propose & analyze content ideas to build impactful content materials (blog, social post, landing page, short video…) for related activities.
- Digital Advertising (15%): Plan, setup, optimize & analyze digital advertising campaigns on Meta Ads, LinkedIn ads, Google Ads… (you will be trained by OP’s Media expertise)
- Lead Nurturing (10%): implement lead nurturing activities across channels.

3. Report & Analysis (10%)
- Report to the line manager about the effectiveness of the assigned marketing activities with insight and plan for further improvement.