Onpoint ★ 2.1

Mô tả Công việc

We’re looking for a Senior Content Creator to lead content ideation and scriptwriting for short-form videos (15–60s) across platforms like TikTok and Shopee Video. You’ll work closely with the visual and production team to create content that not only looks stunning but also performs – drives views, engages users, and converts traffic into sales.

Responsibilities:

· Develop weekly/monthly content plans aligned with brand strategies and campaign goals

· Write short-form video scripts with strong hooks, clear messaging, and high retention

· Spot and adapt TikTok trends, memes, and formats into creative ideas

· Collaborate with visual team (editor, motion designer) to ensure alignment between script and visual output

· Optimize content based on data insights: watch time, CTR, hook rate, engagement

· Train and supervise junior content creators, interns, or freelancers

· Build and maintain content playbooks, tone guidelines, and best practices

Yêu Cầu Công Việc

Requirements:

· 2–4 years of experience in content marketing, social media, or short-form video production

· Strong portfolio of viral TikTok or Shopee video scripts and campaigns

· Deep understanding of TikTok trends, Gen Z insights, and storytelling techniques

· Ability to write across multiple tones: emotional, humorous, promotional, educational

· Familiar with AI content tools (ChatGPT, ElevenLabs, Flair AI) is a big plus

· Performance-driven mindset: understands how content contributes to marketing funnel