I. BRAND COMMUNICATION PLANNING (70%)
1. Develop brand communication campaigns for the assigned brand, including communication through in-house systems and outsourced systems. Implement across various platforms including:
- Offline: OOH, Events...
- Online: Social Media, Advertising, E-Commerce...
Execute specific ATL - BTL phases with a detailed daily timeline of the campaign, ensuring clear communication objectives.
Ensure the following elements:
- Message
- Guidelines, Brand ID - Business Objectives
- Timing
- Platform
2. Monitor the progress and timeline of communication campaigns.
II. RETAIL COMMUNICATION PLANNING (30%)
1. Develop multi-channel communication plans for retail programs, serving business objectives, including:
- Communication for the assigned brand
- Communication for general programs
2. Research customer behavior, market trends, propose and execute promotions including:
- Discounts and promotions
- Budget allocation for promotional advertising
3. Supervise the advertising budget, ensuring effective performance of retail communication content.
III. MANAGEMENT
1. Act as the liaison with partners related to the assigned brand and specialized departments within the marketing team and the entire company.
2. Monitor, research, and track market information, customer data, and communication targets.
3. Propose content distribution costs (advertising).
4. Control and evaluate quality.
5. Review tasks by contact point and report weekly, monthly...
6. Work with media partners (event organizers, E-Commerce partners, performance partners...) to control costs, partner activities, and optimize the effectiveness of the strategy.
7. Report operational effectiveness to leadership.
IV. GENERAL DUTIES
1. Control budget and common assets.
2. Update general communication trends in the market.
EDUCATIONAL REQUIREMENTS, SKILLS, AND EXPERIENCE
Education Level: University degree or higher
Preferred Major: Marketing, Journalism. Preference for students from Foreign Trade University, National Economics University, University of Commerce, RMIT, Greenwich...
Related Experience:
- At least 2 years of experience in marketing planning or 3 years of multi-channel deployment based experience
- Understanding of business and commerce.
- Strong knowledge of brand marketing.
- Preference for candidates with an understanding or passion for beauty and fashion products.
Language Proficiency:
English communication skills are an advantage.
Other Requirements:
- Open-minded, creative thinking
- Diligent, attentive to assigned tasks
- Interest in health care
Competency Framework:
- Analytical and creative abilities
- Teamwork skills
V. WORKING CONDITIONS
Location: 145 Lâm Hạ Street, Bồ Đề Ward, Long Biên District, Hanoi
Working Hours: 9:00 AM - 5:00 PM, 1-hour lunch break, Sunday off
Benefits:
- Salary: 15,000,000 VND/month
- Young and friendly team
- A comfortable working environment.
- Working equipments (Laptop, PC...)
Others: KPI-based bonuses, annual & holiday bonuses
Đông Thành chúng tôi tự hào là nhà phân phổi duy nhất sản phẩm dây điện và dây cáp mạng chất lượng cao mang thương hiệu TAESUNG đến từ Hàn Quốc từ năm 1997 đến nay. Với bề dày lịch sử, Đông Thành đã phát triển hệ thống Đại lý, cửa hàng rộng khắp tỉnh thành trong nước. Bên cạnh đó, Đông Thành đã cung cấp cho nhiều dự án như Đài truyền hình, các trung cư cao tầng..vv. Trong những năm qua,Đông Thành đã không ngừng phấn đấu vươn lên để trở thành doanh nghiệp đứng đầu trong lĩnh vực cung cấp dây điện, dây áp mạng. Chúng tôi rất mong được tiếp tục được hợp tác với Quý khách hàng để cùng phát triển lên một tầm cao mới. Công ty TNHH XNK & TM Đông Thành có hệ thống đại lý tại các tỉnh từ Bắc đến Nam gồm Hải Phòng, Hải Dương, Quảng Ninh, Thái Bình, Nam Định, Bắc Ninh, Hưng Yên, Nghệ An, Hà Tĩnh, Quảng Bình, Quảng Trị, Đà Nẵng, TP Hồ Chí Minh.