Public Bank

General Information
Job Title : Credit Card Business Senior
Division : Credit Card
Department: Credit Card Business
Location : Ho Chi Minh City
Report to : Head of Credit Card Business Department
No. of subordinates : 0
I. Job Summary
Credit Card Business Senior plays the role like as Product Marketing senior specialist in banks/financial institutions who support the Credit Card Business Head in all marketing planning and activities. This role is to support to create, develop and execute marketing plans/strategies that are consistent with brand standards and align to strategic objectives; as well as manage cross-functional relationships across business/groups and vendors to leverage opportunities and services.
II. Key Accountabilities
His/her key accountabilities include:
1. Card Business (40%)
- Proven understanding of credit-card products in financial industry; not-only, but including the card features, competitive landscape, customer segments and customer consuming behavior among banks and Fincos in order to suggest the product features, marketing campaign & relevant activities to ensure the business target.
- Support to monitor the business performance from daily basis, building up incentive scheme and sales contests for Sales.
- Work closely to Card Business/Operation, Digital Marketing & Transformation and Sales to suggest effective marketing activities to support sales/business initiatives.
- Support to break down strategic problems, and analyses data and information to provide insights and recommendations.
2. Marketing (40%)
- Support to monitor the competitive landscape for credit card engagement to understand trends and make strategic recommendations for SVFC card campaigns.
- Support for the management of Partnership programs with merchants.
- Hold responsibility for conceptualization and execution of marketing deliverables for Credit Cards.
- Support to manage budget/sponsored budget, scope, and timeline for marketing campaigns and initiatives. Ensure that all campaigns are optimized to bring highly targeted traffic while also ensuring a very strong ROI
- Participate in the design, implementation, and management of core business/group processes to ensure quality delivery, good customer experience and Group branding guidelines
3. Others (20%)
- Support to provide analytical and technical support when in-need.
- Support to identify, diagnose, and solve problems within given rules.
- Works independently and regularly handles non-routine situations.
- Broader work or accountabilities may be assigned as needed.III. Job Requirements
1. Qualification: University Graduated.
2. Work Experience
− At least 3-5 years proven working experience in Business marketing/ Planning within banks/ financial institution or marketing agencies.
− Proven experienced in business marketing/ planning & execution in 360-marketing plans; not-only but within the financial sectors is a plus.
3. Knowledge
− Good knowledge in credit card products, customer segmentation, sales and business planning not-only but within financial industry is a plus.
− Experiences in launching credit cards and know-how to create, manage and executing 360-marketing campaigns.
4. Skill − Able to communicate effectively with different stake holders and business partners
− Collaboration, multitasking, ability to lead and work with a team.
− Interpersonal skill.
− Problem solving, analytical thinking.
− Fluent in English (both written & verbal) is a plus.
− PC skills.Thưởng
Attractive KPI Bonus (monthly or yearly) and 13th month salary
Chăm sóc sức khoẻ
Premium personal healthcare insurance for all employees and spouse and/or children
Nghỉ phép có lương
14 - 20 days annual leave, 3 days of sick leave with pay