VUS ★ 3.7

Team Management:
- Lead and mentor a diverse marketing team, including direct marketing, digital marketing, telemarketing, and regional marketing professionals.
- Build a high-performing team, set clear objectives, provide mentorship, and conduct performance evaluations.
- Foster a collaborative and high-performance culture within the team.
Strategy Development:
- Develop a comprehensive enrollment growth strategy aligned with the company's goals and objectives.
- Define key performance indicators (KPIs) and targets to measure the success of the strategy.
Budget Management:
- Manage the marketing budget effectively, allocating resources to various marketing channels and campaigns for maximum ROI.
Campaign Planning and Execution:
- Collaborate with marketing teams to plan and execute performance marketing campaigns across various channels, including online and offline channels.
- Monitor campaign performance and make data-driven adjustments to optimize results.
Promotion and Referral Programs:
- Create, implement, and manage promotion and referral programs to attract new students and incentivize existing students to refer others.
- Continuously optimize these programs for effectiveness and efficiency.
Data Analysis and Reporting:
- Utilize data analytics to gain insights into customer behavior, campaign performance, and market trends.
- Identify opportunities for improvement and innovation based on data-driven insights.
- Provide weekly and monthly reports to the board & BOD on marketing performance, highlighting key KPIs, trends and the progress of enrollment growth initiatives.
New Enrollment Growth:
- Develop and execute a comprehensive new enrollment growth strategy aligned with VUS's objectives nationwide.
- Identify and prioritize opportunities for expanding new enrollments nationwide.
- Explore and exploit emerging marketing channels and technologies to reach a broader audience.
Business Rule Management:
- Oversee and ensure the compliance of business rules within the core-edu system.
- Collaborate with IT and relevant departments to maintain and enhance system functionality.
System Maintenance and Innovation:
- Work closely with the IT team to ensure the core-edu system's performance and reliability.
- Identify opportunities to innovate and enhance the system for better performance marketing.
Data Protection and Security:
- Collaborate with the IT team to ensure data protection and security measures are in place.
- Ensure compliance with data privacy laws and regulations.
Cross-Functional Collaboration:
- Collaborate closely with other departments such as sales, product development, and customer service to ensure alignment in achieving enrollment growth targets.
Market Research:
- Stay up-to-date with industry trends and competitors' activities.
- Conduct market research to identify untapped opportunities and potential threats.
Compliance and Quality Assurance:
- Ensure that all marketing activities adhere to relevant laws, regulations, and ethical standards.
- Maintain the quality of marketing materials and customer interactions.