Công Ty Mạng Xã Hội Du Lịch Hahalolo 3.2 ★

Hồ Chí Minh

200 - 500 nhân viên

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Cập nhật 01/12/2024 20:39

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Officer, Digital Marketing Technology Stack (40000579)

Công Ty Mạng Xã Hội Du Lịch Hahalolo 3.2★

20 đánh giá 52 việc làm 1 lượt xem

Thông tin cơ bản

Mức lương: Thỏa thuận

Chức vụ: Nhân viên

Ngày đăng tuyển: 11/12/2024

Hạn nộp hồ sơ: 10/01/2025

Hình thức: FULL_TIME

Kinh nghiệm: Không yêu cầu

Số lượng: 1

Giới tính: Không yêu cầu

Nghề nghiệp

Nhân viên Digital Marketing

Ngành

Banking

Job Purpose

The job holder is responsible for utilizing the Bank’s digital solutions to orchestrate campaign journey and personalize customer’s digital experiences.
The job holder is responsible for developing analytics dashboards to monitor performance, success and test opportunities of campaigns.
The job holder strengthens audience engagement, digital platform traffic and revenue by exploiting various digital channels and analytics.

Key Accountabilities (1)
Campaign journey orchestration and personalize customer’s digital experiences

Refine, configure, schedule, and launch owned multi-channel campaigns based on requester’s requirements.
Create, configure, and launch A/B tests, multivariate tests, and personalized experiences
Monitor campaign performance metrics such as deliverability, open rates, click-through rates, and conversions to provide insights and recommendations to optimize campaign effectiveness.
Maintain detailed documentation for test setups, methodologies, and outcomes to deliver comprehensive reports highlighting key metrics, insights, and recommendations.

Key Accountabilities (2)
Performance Analytics

Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
Identify new opportunities for testing and personalization to enhance user engagement.

Key Accountabilities (3)
Audience Management

Develop and maintain detailed audience profiles by analyzing demographic, behavioral, and transactional data.
Design and implement audience-specific campaigns to achieve marketing and business objectives.
Track the performance of audience-based initiatives, develop visual and written reports to communicate key metrics, trends and provide actionable insights.
Recommend new approaches to enhance audience engagement and data utilization.

Key Relationships - Direct Manager
Senior Manager, Digital Marketing Technology Stack

Key Relationships - Internal Stakeholders
Teams within Digital Office and relevant departments in the Bank.

Key Relationships - External Stakeholders
Partners providing professional services.

Success Profile - Qualification and Experiences
Domain Expertise

More than 3 years of experience working in a professional Digital Marketing position or similar function. Agile/Digital Experience
In-depth understanding of marketing departments (including marketing communications and digital marketing such as SEO and social media) and market research methods. - Experience in data analysis and use of marketing tools.
Proficient in MS Office software, marketing software (such as Adobe Creative Suite và CRM) and SEO tools (Website Analytics, Google Adwords...).
Knowledge of HTML, CSS and web development tools.
SQL syntax, Logical/Conditional Operation
Good communication and writing skills. See more ways to improve communication skills.

Qualification

Bachelor’s degree in Finance, Marketing, Data Analytics for Business or related field.

Success Profile - Culture Fit (Core Values)
Customer Centricity

Innovation and Creativeness

Collaboration For Common Objectives

Self-development

Work Efficiency

Success Profile - Personal Attributes

Integrity, modest
Optimistic, Adaptable & Emotionally Controlled
Conscientious, Resilient, Vigorous & Achieving
Persuasive, Unconventional & Forward Thinking

Location

Hanoi: 06 P. Quang Trung, Tran Hung Dao, Hoan Kiem, Ha Noi

Ho Chi Minh City: 23 Le Duan, District 1, Ho Chi Minh City

Khu vực

Báo cáo

Công Ty Mạng Xã Hội Du Lịch Hahalolo Xem trang công ty

Quy mô:

200 - 500 nhân viên

Địa điểm:

400/8B-400/10 Ung Văn Khiêm, Phường 25, Quận Bình Thạnh, Thành phố Hồ Chí Minh, Việt Nam

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