MM Mega Market (việt nam) ★ 4.3

* MISSION STATEMENT
- Responsibility to assist Head of B2B Development in initiating and developing specific customer strategy and sales initiatives by segment. Assist Head of B2B Development in defining both key account and Cash & Carry assortments by segment
- Become the expert of the respective CTG (Customer Targeted Group) and develop a detailed understanding of their needs and requirements
- Partnering with Sales Force to implement tools and strategies to approach key accounts by segment
- Help to define service requirements for CTG customers. Provide feedback to Sales and Store Operations on customer needs by segment
- Set up a partnership within the Marketing team and across the organization to initiate and coordinate projects required for CTG specific promotions and marketing efforts
* KEY RESULT AREAS
- Supports the Head of B2B Development to initiate and develop the target group positioning process by segment through:
- Understanding customers, competitors, solutions (market research)
- Defining the business propositions: range, price, merchandising (by segment) and marketing & communication (promotion)
- Initiate Customer support & partnership program to the life cycle phase by:
- Understanding the business, needs and market drivers of the core target groups
- Working on developing process, tools and solutions to support the Customer by providing target appropriate products and services
- Set up listening channel with key customers and within Sales Force and Operations organization in order to establish a rich source of information and knowledge serving as the base upon which further strategies like assortment & product development, pricing policy, customer approach (in the broadest sense of the word) and Customer services can be developed
- Initiate, develop and maintain a communication plan for various departments and a training program for the Sales specialists in order to improve effectiveness and achieve individual levels of specialization