Thời Trang Hải Long - LI-NING

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users.

In this role, you will plan and execute end-to-end category campaigns for industries.

Join us as we drive the future of e-commerce here at TikTok.

Responsibilities:
- Collaborate with internal stakeholders to plan and execute end-to-end category campaigns.
- Develop marketing strategies across multiple channels in collaboration with xFN and relevant teams.
- Analyze historical data and trends to set campaign targets and directions.
- Optimize in-app and creative assets in coordination with Graphic Designers for maximum reach.
- Ensure smooth execution during daily and peak campaigns.
- Willingness to go the extra mile, including overtime when necessary, to meet campaign objectives.
- Proven experience in managing and executing successful category campaigns in the e-commerce industry.
- Demonstrated track record of achieving and exceeding campaign goals and KPIs.
- Strong project management skills, including the ability to lead cross-functional teams and manage multiple campaigns simultaneously.
- Adaptability and a proactive approach to stay updated with the evolving e-commerce landscape.

Qualifications

Minimum Qualifications:
- Minimum Bachelor's Degree or above.
- 5+ years of experience in campaign or e-marketing in the e-commerce industry.
- Project management experience is a valuable asset.

Preferred Qualifications:
- Analytical and data-savvy with prior experience in data analytics.
- Proficiency in Microsoft Excel, Word, and PowerPoint.
- Demonstrates curiosity, creativity, and the ability to work independently with minimal supervision.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.