Reeracoen ★ 3.0

- Develop and execute marketing strategies and plans for promoting their home product line in Vietnam, covering both online and offline campaigns. This includes defining target audiences, positioning, messaging, and promotions.
- Lead the planning and execution of new product launches across all platforms in coordination with product, sales, and HQ marketing teams.
- Maintain and strengthen Hitachi’s brand identity, ensuring consistency across all marketing channels.
- Create online and offline marketing materials such as product pages, leaflets, POP displays, product stands, and social media content.
- Manage marketing budgets efficiently to achieve business goals and maximize ROI.
- Oversee online and offline media buying activities.
- Develop marketing benchmarks for Vietnam.
- Conduct pre- and post-campaign analysis to evaluate marketing investments.
- Manage relationships with agencies and vendors.
- Work closely with HQ brand and digital marketing teams, following set guidelines.
- Lead and manage the marketing team.
- The other tasks assigned by the Manager.