Ngân hàng HSBC VietNam - HSBC ★ 4.1

Job ID: 256288

Location: Ho Chi Minh City, Vietnam

Area of interest: Wealth and Personal Banking

Job type: Permanent - Full Time

Work style: Hybrid Working

Opening date: 27-Jan-2025

Closing date: 09-Feb-2025

Job Advert Details

Role Purpose

The role holder will lead the IWPB Vietnam business (IWPB VNM) as a direct report of the Head of IWPB Asia. It has primary responsibility for defining and leading the execution of strategies to drive and expand profitable personal banking relationships in Vietnam.

The role holder will oversee the consistent delivery of financial products and services to customers, while also ensuring a seamless, consistent client experience across all channels. The role holder owns the IWPB VN business strategy and implementation thereof, in alignment with Group strategy and Regional IWPB, and is accountable for the achievement of financial objectives of IWPB VNM whilst delivering risk management and customer service targets.

Principal Accountabilities

• Accountable for delivering revenue and cost (P&L) targets for IWPB VNM including economic profit (EP) and return on tangible equity (RoTE).
• Responsible for the day-to-day management of the VNM IWPB business, delivering target operating plans, with due attention to operating risk control, compliance, people development, NPS, budgets and other relevant management perspectives.
• Accountable executive to own VNM IWPB key risks and controls, in accordance with local / globally applicable regulations and standards.
• Owner for the IWPB VNM strategy – both defining and communicating the strategy and delivering all agreed strategic ambitions outlined in FRP and scorecards through business stewardship and oversight.
• Serve as the public face / spokesperson of IWPB in appropriate external functions / events including business functions, community services, CSR events, social media and regulatory engagements.
• Formulate and implement long-term business strategies for target segments of Emerging Affluent (EA), Mass Affluent (MA) and High Net Worth (HNW) seeking to maximize customer growth, Net New Money (NNM) and customer relationship growth, customer satisfaction through Net Promotor Score (NPS), business profitability and return on tangible equity.
• Define and deliver a seamless customer experience and interaction model across the various business entities in VNM and in conjunction with key cross border corridors.
• Contribute to the wider management of IWPB VNM entity as a senior member in EXCO, ALCO, RMM and other relevant committees.
• Contribute to the IWPB Asia management through active participation as a senior member of OPCO, and other relevant forums.
  
  

Impact on the Business

• Define and oversee implementation of commercial and operational activities to achieve IWPB operating plan and accelerate growth to improve market positioning in IWPB VNM as a newly defined affluent international market.
• Champion and drive sales and service initiatives to increase market share and commercial returns in both retail products and wealth management (investments and insurance), whilst enhancing customer experience. Such initiatives should be clearly communicated and aligned with stakeholders locally and across the group.
• Maintain robust oversight of IWPB VNM P&L and Balance sheet activities to deliver committed financial targets.
• Implement the Group compliance requirements locally by containing compliance risk in liaison with 2 LoD stakeholders, within and outside the market, ensuring adequate compliance capability and culture and owning relationship with regulatory bodies where required.
• Ensure close connection between market trends/clients’ needs and ultimate product/channel delivery and business strategy, driving projects in response to market changes and opportunities and in line with HSBC Group strategy.
• Create an inclusive and engaged culture, such that all members of IWPB VNM feel engaged and able to be at their best, able to speak up openly.
• Establish and maintain a community presence through active participation in industry associations and community organizations, thus enhancing the reputation and awareness of HSBC in the country.
  
  

Customers / Stakeholders

• Foster and develop a customer centric ethos, using customer insights to continuously enhance customer experience, increasing customer loyalty, advocacy and retention.
• Pivot the business toward a digital-first distribution model through continuous investment, upskilling of people capabilities, and building third-party partnerships in support of evolving customer needs.
• Maintain strong relationships with key partners and stakeholders in country and group as well as externally to deliver better solutions for IWPB VNM customers.
• Nurture strong relationships with key external stakeholders including, but not limited to: regulators product partners service partners industry players …etc.
• Deliver customer centric solutions that deliver value and strengthen clients’ relationships with HSBC.
• Exceed growth (acquisition) and customer delight (NPS) plans for IWPB VNM.
• Ensure clear alignment of strategic priorities for IWPB VNM across all stakeholders internally and externally.
  
  

Leadership & Teamwork

• Build a leadership team fit for the future growth of the business including, but not limited to, expanding roles of current departments; moving resources into the right structures to support future growth; hiring the right skills into the business; managing out underperformers; building a robust succession plan.
• Chair the IWPB Management Committees and other local governance forums, represent the collective requirements, targets, plans and revenue of IWPB VNM.
• Cultivate an environment that supports diversity and inclusion, thereby reflecting the HSBC brand.
• Create an environment of engagement and empowerment, ensuring collaboration throughout the organization.
• Drive a high-performance culture in line with HSBC everyday performance management standards.
• Direct strategic goals, in conjunction with the IWPB Exco team, key stakeholders and Group strategy to build profitable and sustainable business.
  
  

Operational Effectiveness & Control:

• Adherence to local and global applicable regulatory standards.
• Ensure appropriate financial and non-financial risk management and oversight.
• Responsible for governance and oversight operating model.
• Lead and develop an effective team through communication.
• Ensure appropriate day to day running of IWPB VNM with appropriate controls and oversight in place.
  
  

Qualifications

Requirements and Qualifications

• Considerable and proven banking experience and financial out performance track record with sound forward looking knowledge of the IWPB business including digital, data / analytics, NPS amongst others.
• Experienced leader with strong interpersonal skills who can guide the team through the upcoming challenges, work well with ExCo and the other LoB and also coach and develop Vietnamese talents.
• Proven track record of leading a large team to deliver business outcomes and major transformation programmes.
• Clear understanding of market opportunity, demographics and right to win areas.
• Proven track record of regulatory engagement and managing complex regulatory matters.
• Aptitude to drive future focused strategy with the ability to provide strategic outlook and implications.
• Passion to champion change and promote innovation within the organisation.
• Ability to communicate with impact and inspire the team to deliver business results.
• Proven record of building diverse teams with talent developed from various backgrounds.
• Build a sustainable business via thorough understanding of the local market dynamics (economic factors, regulatory factors, competition) and the inherent risks (operational risks) of the business.
• Understanding of the unique markets serviced.
• Strong business acumen and ability to continually make trade-off decisions and build consensus.
• Strong ability to use numerical data to develop tactical plans within the broad context of strategic plans and change them as warranted by results.
• Sound understanding of the Company’s customer segments, products offered and the competitive market.
  
  

You’ll achieve more when you join HSBC.

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