YOUR MISSION:
- This role is to lead, plan and monitor marketing communications activities in Vietnam to achieve brand and commercial objectives working with the key stakeholders.
- Drive Southeast Asia initiatives aligned with Global and Glocal brand narrative
- Lead and implement communication planning strategy within country that aligns with market requirement to support DTC and Wholesale Portfolios
- Drive key marketing initiatives and implement integrated communication plans to be aligned with Global and Southeast Asia brand narrative and conduct post campaign analysis. Campaigns to engage PUMA Vietnam’s target audience and to drive brand elevation and affinity
- Develop and implement performance/ sports marketing strategy for Vietnam, including building a portfolio of sports marketing assets with national relevance.
- Lead and implement sports activations/events to engage PUMA Vietnam’s target audience relating to Performance BU (Football/Basketball/Running) to drive brand visibility and credibility
- Develop a network and build relations with Media, Personalities and Athletes in Vietnam. Promote the brand’s attractiveness by connecting with early adopters and opinion-leaders with a continuous flow of product stories. Drive brand exposure through effective seeding strategy. Be in tune with latest industry trends as well of updated digital / social media strategy
- Develop and implement Go-To-Market strategies to help drive traffic and sell-through in DTC channels and drive brand confidence with Key Wholesale Accounts in Vietnam.
- Effective management of external agencies: To ensure consistent PR coverage in Vietnam. Maintaining good relationship with related Media and PUMA Influencers. To ensure Social media agency has effective/efficient strategies to drive awareness, engagement and conversions of own and earned accounts. Other agencies for successful activations/events
- Bachelor degree or higher
- Functional: Proven Brand marketing and Trade / E-comm marketing experience from international Brand across multiple countries.
- Industry: preferred sports, lifestyle or fashion
- Leadership: previous management experience, direct as well as indirect
- 5-7 years’ experience in overseeing Brand Marketing and E-comm marketing.
- Strong point of view and executing insight-driven, strategic and measurable brand Marketing programs
- Creativity & Innovation, initiative & self-motivated, leadership & team player, planning & organizing
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
Nằm dọc trên bãi biển Cửa Đại, Renaissance Hoi An Resort & Spa như một nét hiện đại chấm phá giữa lòng phố cổ hàng trăm tuổi. Từ Khu nghỉ, du khách dễ dàng đến tham quan các danh lam thắng cảnh nổi tiếng của Việt Nam được UNESCO công nhận là di sản văn hóa thế giới như Phố cổ Hội An, Kinh thành Huế hay Thánh địa Mỹ Sơn. Không gian nghỉ dưỡng được thiết kế theo lối kiến trúc hiện đại với những nét tinh tế và sang trọng. 217 phòng nghỉ và biệt thự đều được trang bị đầy đủ những tiện nghi cao cấp theo tiêu chuẩn 5 sao đẳng cấp Quốc tế.
Đến với Renaissance Hoi An Resort & Spa, du khách sẽ thỏa thích buông mình dưới làn nước mát lạnh tại khu vực hồ bơi, thư giãn trên những bãi cát dài trắng mịn và đắm mình trong không gian đẳng cấp tại nơi đây. Bên cạnh đó, nơi đây còn là địa điểm tổ chức sự kiện và hội nghị lý tưởng. Với 01 phòng Ballroom rộng 525m2 và 02 phòng Meeting room rộng 60m2, đầy đủ không gian để phục vụ cho sự kiện của quý khách.