May Minh Anh Kim Liên

About MoMo

MoMo is a leading financial technology company dedicated to revolutionizing the financial services landscape. With a strong commitment to innovation and user-centricity, we are on a mission to empower users and merchants alike through cutting-edge solutions.

About Promotion Business

Promotion is both a dynamic platform and a business unit at the heart of our organization, driving strategic initiatives to boost merchants (including internal business units versus external merchants) visibility, engage customers, and maximize revenue.

With a multifaceted approach encompassing creative campaigns, targeted strategies, product-led growth, data-driven insights, and machine-learning application, our Promotion team creates compelling connections with our audience across various channels (Promotion Hub, My Voucher and so on).

About Promotion Team

Our team structure is designed to be streamlined but optimal, with roles focusing on platform growth, merchant growth and analytics.

The platform growth function focuses on expanding our customer base through targeted strategies, leveraging impactful tools such as promotion, campaign, communication, product led growth, and A/B testing to drive adoption and retention.

Meanwhile, the merchant growth role concentrates on fostering partnerships and enhancing the presence of businesses on our platform, driving revenue and diversifying offerings for partners.

Analytics acts as the backbone in supporting platform and merchant growth by swiftly and accurately assessing the effectiveness of new products or initiatives from various departments.

Together, these functions collaborate synergistically to drive sustainable growth and deliver value to our ecosystem.

What you will do

• Promotion Hub Settings
• Manage and review submissions from internal units and external partners.
• Set up and configure promotional campaigns on the system.
• Quiz Block Setting
• Collaborate with requesters to review and ensure question/image content complies with guidelines.
• Set up questions and quizzes on Postman, contribute content ideas for questions and hints for campaigns.
• Coordinate with Key Account (KA) and release quizzes.
• Shake Nearby Settings
• Collect deals from internal units and partners, follow up, and set up deals on the system.
• Communication – Notifications & Banners
• Schedule and manage monthly notification plans, request content from the GMC team, and ensure content quality.
• Set up notifications and banners on the system, obtain approvals, and track campaign performance.
• Budget Management
• Create PR, PO, and follow up on the progress of gift/campaign creation.
• Manage budgets and verify campaign deliverables.
• Live Check
• Regularly check promotional campaigns displayed on the Promotion Hub to detect and address any issues in a timely manner.
  

What you will need

• Communication and teamwork skills
• Ability to work effectively with stakeholders such as internal units, partners, and design/content teams
• System and technology knowledge
• Familiarity with tools like Postman and promotion/communication management systems on e-wallet platforms.
• Analytical thinking
• Ability to analyze basic data to monitor campaign performance and optimize processes.
• Degree
• Bachelor’s degree in Marketing, Data, Business or Finance;
• Time management skills
• Coordinate requests from multiple departments, track and manage work progress efficiently.
• Campaign management experience
• Candidates with experience in setting up and managing promotional campaigns in e-wallet or fintech sectors are preferred.
• Market know how
• Familiar with the Fintech/Ecommerce/Ride Hailing market.
• Basic understanding of user-centricity concepts and Marketing platforms.
• Problem-solving skills
• Ability to detect and resolve issues related to promotional campaigns and system performance.
• Mindset
• Attention to details and excellent executional capabilities;