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Apply now for the position of Regional Product Manager, Specialty Laboratory Solutions, ASEAN, and you will be fully accountable for Specialty Lab Solutions (SLS) portfolio and assays commercialization activities in ASEAN region. The Business Line is dedicated to centralized urinalysis, hematology, hemostasis, plasma protein, specialty testing products and assays. You will be representing country ASEAN in SLS product portfolio management; identifying challenges / opportunities, creating, and executing marketing programs or actions plans (Product, Market, Competition, Win /loss analysis, organization, etc.) and follow up metrics to achieve business unit objectives. The role reports directly to the Head of Marketing, Laboratory Solutions, ASEAN.

Your role:

• You will be the driver and facilitator to drive the successful development and implementation of strategic marketing activities in SLS business line.
• You will be the subject matter expert in SLS Portfolio effectively communicating their value proposition to educate internal sales organization and customers.
• You will be responsible to plan the launch of new product and manage cross-functional implementation of the plan including gaining market insights, design marketing strategy, segmentation & positioning guidelines, value proposition, pricing, identify early adopter, KOL management, promotional and distribution activities.
• You will be responsible for product management of the assigned product portfolio throughout the product life cycle – from new product launch, roadmap to end-of-life management. This shall not limit to review the instrument ordering guide, or any configurators related to assigned products & communicate the changes to all the affected stakeholders including QT/RA, service, SCM, sales and finance.
• You will assist Head of Lab Solutions, Head of Marketing and National Sales Manager, on defining the SLS business targets in annual budget planning cycle; design strategic and operational imperatives to meet or exceed country targets.
• You will be representing ASEAN in all assigned product line related discussion with regional/ global product team.
• You will be responsible to gather market intelligence and competitor information about competing assigned products, understand the competing features, trends and utilize this knowledge in contributing towards value argumentation and positioning statements for SHS portfolio.
• You will be responsible to create and maintain KOL database and build speaker pool for specific topics to elevate the workflow and Clinical Scientifics reputation.
• You will receive and develop training materials regarding product line. Provide product training to sales, marketing, and business partner staff when necessary.
• You will be responsible to collaborate well within the LS commercial business and marketing team and other cross-functional teams to achieve shared goals.
  
  

Your expertise:

• You have a degree in Biomedical/Clinical Pathology/Lab Medicine/Life Sciences or equivalent.
• You have a minimum 8 years of experience in product marketing / technical sales / application manager role, preferably in lab diagnostics market.
• You have a strong understanding of laboratory diagnostics products & services and the ability to translate product features into compelling sales pitches.
• You have a strong understanding of product life cycle management, sales process, and market dynamics.
• You are proficient in data analysis, identify trends, make informed decisions, and continually refine product strategies.
• You can build sound working relationships internally, with business partners and customers to ensure success in this role.
• You possess excellent communication, negotiation, influencing, and relationship building skills.
• You are fluent in English, written and spoken.
• Working Location: Indonesia/ Malaysia/ Philippines/ Singapore/Thailand/ Vietnam. No relocation will be required if you are already residing in one of the ASEAN countries.
  
  

To find out more about us, have a look a https://www.siemens-healthineers.com/

Who we are:

We are a team of more than 71,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work:

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Check our Careers Site at https://jobs.siemens.com/careers

As an equal opportunity employer, we welcome applications from individuals with disabilities.

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