Mô tả công việc
About MMusic:
MMusic is pioneering the future of Vietnamese music and content on the global stage. We are an ecosystem of services and content platforms tailor made for the young generation. We aim to foster a creative community for GenZ, facilitate brand connections with younger audiences, and ultimately, build a cultural hub that celebrates individual and collective growth.
Key Responsibilities
● Lead in overall integrated marketing and communications strategy of assigned client business:
o Provide actionable insights for campaign, content or product ideation, design and implementation to the client business.
o Research current market trends and predicting future trends that might affect the product or service's success
o Analyze market data, consumer feedback and survey responses to develop a marketing and communication plan o Rebrand existing products or services
o Perform target audience research o Brand positioning, which involves defining the
Yêu cầu công việc
Qualifications
● Bachelor's degree in Business, Marketing, Communications or other relevant discipline
● At least 5 years of work experience in management consulting, market research or advertising.
● FMCG industry experience is a plus.
● Proficient in Microsoft Excel for data analysis and visualization.
● Capable of packaging and presenting analytical findings, and effectively communicating complex concepts to both Client and internal teams in an easy-to-understand manner.
Quyền lợi được hưởng
- Chế độ bảo hiểm
- Du Lịch
- Phụ cấp
- Du lịch nước ngoài
- Đồng phục
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Công tác phí
- Nghỉ phép năm
- CLB thể thao
the target audience thinks of when they hear the brand's name
o Create buyer personas, which are descriptions of the company's ideal customer that include their age, lifestyle, personality, goals, needs and challenges
o Do audits every year or two to assess the brand's status in the market and ways to strengthen it
o Create brand architecture, which includes the logo, messaging, creative materials and marketing campaigns
o Create brand stories that tell consumers about a product or service and try to form an emotional connection with them
o Oversee the production of all brand creative from a strategic standpoint—advertisements, presentations, sales sheets, social media campaigns, blogs, testimonials—and ensuring they have a consistent tone and message and are aligned to strategic and communication objectives
o Overseeing social media scope and developing social strategy.
● Always apply analytical rigor and fact-based reasoning to marketing proposals
● Ensure strong collaborative relationships within the team members and externally with key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business.
● Actively grow the abilities and skill of assigned support staff through training programs, mentorship and hands-on learning.
● Create a positive environment of personal and professional growth for department members to encourage loyalty, openness of opinion and constant curiosity and learning.
Mian Group là tổng công ty của các công ty như công ty Sơn Hà Nội, công ty may Mian Apparel, chuỗi nghỉ dưỡng Amiana, các khối BĐS, và thương hiệu thời trang cao cấp AMM,...
Chuỗi cửa hàng thời trang AMM cung cấp các sản phẩm thời trang cao cấp hằng ngày có tính ứng dụng cao, với các cửa hàng tại vị trí trung tâm của Hà Nội và Sài Gòn, cùng các trung tâm thương mại lớn như Vincom và AEON Mall. AMM được thành lập bởi Main Retailing, trực thuộc Mian Group, một tập đoàn đã có 23 năm phát triển trong ngành may mặc quốc tế.