Pharmacity ★ 2.9

Mô tả Công việc

The Brand Executive is responsible for supporting the Brand Strategy & Marketing Manager to execute effective branding marketing strategies to build brand awareness and reach company commercial targets.

This role involves collaborating within the PMCE team and cross-functionally to create and execute brand and marketing plans to reach commercial targets; and monitoring brand performance to ensure consistency and alignment with the company's objectives.

• Support the development and briefing of annual brand plans and marketing campaigns to enhance brand awareness and recognition for both NPD and current PMCE assortments.
• Oversee the production and execution of marketing materials and assets – including Key Visuals, POSM and digital content – ensuring alignment with brand plans and brand guidelines. Monitor the adaptation of brand contents for digital platforms and collaborate with digital teams to optimize reach and engagement.
• Monitor and regularly review marketing performance outcomes; propose necessary improvements to enhance goal attainment.
• Regularly conduct competitor and market analysis to identify trends, risks, and opportunities that inform brand strategy and marketing plans.
• Ensure brand and marketing activities are grounded in consumer and shopper insights.
• Manage and track the marketing budget, including coordinating quotations and the PO process to ensure spending aligns with approved plans.
• Collaborate across the wider Pharmacity Brand and Exclusive Team to effectively deliver departmental and individual KPIs
• Monitor the development of training materials and coordinate the overall Training Plan for the PMCE team – what is trained, when, and how – based on brand plan priorities.
• Develop and execute internal engagement plans and content for retail sales tool kits to ensure high levels of engagement from the pharmacists.
• Support with special projects or initiatives, such as Market Review, Consumer Research, etc.

Yêu Cầu Công Việc

• Bachelor’s degree in Economic, Marketing, Commercial, Business Management
• Highly proficient at English
• 3 years+ in a retail or FMCG product brands organization in a field relating to product development, brand or product marketing. Experience of healthcare, vitamins and nutrition, personal care categories is desirable, but not essential.
• Ownership, Critical thinking, Creativity, Flexibility
• Marketing and Digital knowledge
• Project management skills: Collaboration and stakeholder management skills
• Budget tracking skills and process management skills
• Presentation and communication skills
• Ability to work under pressure in a fast-paced company; proactive and independent; flexible and agile; open-minded and adaptable to change