CJ Foods ★ 3.1

Mô tả Công việc

· Be responsible for the development of trade plans and collaborating with sales team and distributor sales-force to implement trade plans in order to achieve sales objectives, the market shares objectives, company’s objectives and goals.

· Influence company strategies and business plans through market expertise and competitive assessment.

· Develop and align the full year trade marketing plan; quarterly review and update.

· Develop and implement the trade plan including display, sampling, activation and promotions to meet and exceed company expectation in distribution, visibility and sales.

· Develop POSM in order to deliver distribution and visibility objectives.

· Execute new-launch and re-launch campaigns in MT & GT channels.

· Manage trade budgets and allocations; ensures no overspending occurs.

· Develop and align smart KPI’s to measure the successful of trade marketing programs; sets up the system to track the KPI’s and the implementation progress of trade programs by day/ week/ month at very basic level.

· Monitor and evaluate entire trade activities, new-launch/re- launch; evaluates both planning and executing.

· Lead volume forecast in sales department and align multifunctional resources to deliver numbers. Responsible for communicating volume forecasts.

· Initiate new ideas and projects that lead to improving the mechanics, POSM’s in order to improve effectiveness of trade programs and efficiency of investment.