Crossian ★ 3.8

*** JOB SUMMARY
Join our dynamic team at Crossian, where we believe that people are our greatest asset! As the Content Marketing Manager/Team Leader (E-commerce, US Market), you will play a pivotal role in developing and executing content strategies that engage our target audience, promote our brand, and drive conversions. You will lead a team of talented content marketers, oversee campaign execution, and analyze data to optimize performance.

The ideal candidate will have a solid educational background, extensive work experience in the e-commerce industry, and possess the necessary skills to excel in this role. If you're a passionate professional with a knack for leadership and a love for content marketing, we want to hear from you!

*** WHO WE ARE
Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a collective CAGR of over 400% in just under 3 years. Our mission now is to build DTC brands and increase customer LTV by providing best-valued products backed by no nonsense customer service policies as Customer Centricity is at the core of our values.

*** WHAT YOU WILL DO
1/ Content Strategy and Planning
• Design killer content/product strategies that align with our business goals
• Be the market guru, identifying trends, consumer preferences, and competitor moves
• Collaborate with cross-functional teams to ensure content aligns industry trends and customer needs
• Mastermind a content calendar that keeps engagement high and conversions rolling in

2/ Team Leadership and Management
• Lead, mentor, and motivate a team of 10 to 15 content/product marketing professionals
• Set clear goals and expectations, provide guidance, and foster a collaborative work environment
• Conduct regular performance evaluations, provide constructive feedback, and identify growth opportunities

3/ Content Creation and Distribution
• Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites
• Keep a keen eye on content performance and metrics, optimizing for conversions
• Collaborate with designers, videographers, and other creators to make visually arresting content

4/ Analytics and Performance Optimization
• Collaborate with the Performance Marketing Team to track, analyze, and report on content marketing metrics and KPIs to measure campaign effectiveness
• Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate
• Stay up-to-date with industry trends and best practi