Central Retail Vietnam ★ 2.7

Mô tả Công việc

In your role, you will support Digital Performance Manager in executing digital marketing activities. This role will focus on traffics, sales volumes on mobile apps & website.

Fucntion 1. Mobile Apps Marketing

• Develop and execute mobile app advertising campaigns to increase daily traffic and sales.
• Analyze customer behavior data to identify opportunities for campaign improvement.
• Proficient in using mobile attribution platforms (Appsflyer, GA4, Adjust, Apps Annie).
• Leverage martech tools to segment audiences and deliver personalized advertising and in-app experiences.

Function 2. SEO/ASO Organic Channel Marketing:

• Implement SEO/ASO strategies to increase website and app traffic, as well as drive transactions through organic channels.
• Manage website content to ensure SEO/ASO best practices are followed.
• Optimize e-commerce website for on-page and off-page SEO/ASO.

Function 3. Paid Ads:

• Manage paid advertising campaigns on top platforms (Google, Facebook, TikTok, ...).
• Collaborate with agencies and third-party partners to execute and optimize paid media campaigns.
• Monitor campaign performance, provide regular updates, and propose new strategies for improvement.

Function 4. Reporting:

• Track and analyze customer data, behavior, and media performance.
• Generate comprehensive reports and provide actionable insights to stakeholders.

Other administration tasks:

• Sourcing and managing agencies relating to digital Performance as (Video, Banner ads, ......)
• Processing administration tasks relating to Digital Performance (Contracts, Payment...)
• Getting assigned tasks from line managers.

Yêu Cầu Công Việc

Functional knowledge & experience:

- At least 02 years experience in digital performance marketing for e-commerce.

- Have experience with Mobile app, SEO and advertising platform.

- Good analysis skills

- Sales & Performance oriented

Education: BA in Marketing, Business Administration, Economics or related majors

Seniority: Proven work experience as a Omni- channel digital performance manager

Language: Good English

Office skills: Microsoft office in advance (Excel)

Attitude: 

• This job requires you to be dynamic and high-energy.

• Efficiency

• Good communication (listening, negotiation and presentation abilities)

• Ability to work under pressure