Mắt Bão BPO 2.9 ★

Hồ Chí Minh

500 - 1.000 nhân viên

https://matbaobpo.com/chuyen...

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Cập nhật 18/11/2024 12:59

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Brand Manager

Mắt Bão BPO 2.9★

14 đánh giá 191 việc làm 13 lượt xem

Thông tin cơ bản

Mức lương: Thỏa thuận

Chức vụ: Nhân viên

Ngày đăng tuyển: 24/10/2024

Hạn nộp hồ sơ: 23/11/2024

Hình thức: FULL_TIME

Kinh nghiệm: 5 - 6 năm

Số lượng: 1

Giới tính: Không yêu cầu

Nghề nghiệp

Quản lý thương hiệu

Ngành

Motor Vehicle Manufacturing

Job Description

Product Launch

Act as the end-to-end product owner for assigned products, understanding the product development lifecycle from conception to launch
Closely work with Product Marketing, Research Team, representing Vietnam Market to work with Global/Regional Ford Team for key gateways of Product Development or related Business development/enhancement
Liaison with Central Product Marketing team for ME update, pricing, Feature/Content at every gateway and ensure alignment with overall marketing strategies
Lead for Go To Market Strategy and lead cross functional integration and execution of GTM plan
Represent Market for all IMG/ASEAN GTM updates and liaison with Central ASEAN team for sharing best practices
Responsible for “Marketing Launch Plan”:

Integrated Communication PLan
Event/Activation

Product Expertise and Customer Focus

Deep dive into product performance data including competitive information tracking, identify opportunities for improvement, and develop action plans in collaboration with relevant stakeholders
Anticipate consumer trends/behaviors, analyse competitive environment & action planning
Provide inputs and validate training materials for new product launches, ensuring sales teams are equipped to effectively communicate the product's benefits
Co-work with CRM team, ensuring accurate customer data, and utilizing it to enhance customer engagement, targeting communication and build loyalty

Brand Strategy and Execution

Develop overall brand strategy, target audience, and product positioning
Provide inputs for the Retail Marketing Manager to develop and execute proper marketing programs
Propose initiatives for appropriate marketing approaches/ channels to achieve effective brand awareness
Lead Marketing functional teams to develop and execute Marketing Plan, including Marketing Communication, Event/Activation, Retail campaigns, Partnership program
Direct & supervise content development, asset production to ensure Brand message delivery in differentiated & creative ways
Measure and report on success of marketing campaigns

Agency Management

Work closely with agencies (creative, media, event, …) to make sure the right message to the right audiences through the right channels and all are consistent with Brand positioning/guideline

Responsibilities

Responsibilities as above

Qualifications

Education & Experience:

A bachelor's degree in Business Administration, Marketing, Sales or a related field is typically required. A master's degree can be an advantage.
Minimum of 5-7 years of progressive experience in marketing, sales or a related field within a fast-paced, dynamic industry (e.g., consumer goods, manufacturing, logistics), preferably in the automotive sector.

Key Skills & Competencies:

Understanding of business plan, brand positioning & management and consumer insight.
Understanding of media planning & creative asset management
Understanding of Vietnamese consumer's buying behaviour in automotive industry
Strategic thinking and analytical skills for conducting market research and competitive analysis.
Communication & Presentation Skills: Excellent written and verbal communication skills, with the ability to articulate ideas clearly, concisely, and persuasively to various audiences.
Attention to Detail: Highly detail-oriented with a commitment to accuracy and precision in all aspects of work
Software Proficiency: Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and relevant sales and marketing software.

Industry & Market Knowledge:

Knowledge on automobile industry, market segmentation
Up-to-date knowledge of industry trends, competition and Vietnamese government's policies in auto industry

Personal Attributes:

Proactive, results-oriented, and driven to succeed in a fast-paced environment.
Strong work ethic, with the ability to work independently and as part of a team.
Excellent interpersonal skills, with the ability to build and maintain strong relationships with internal and external stakeholders.

About Us

At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow’s transportation.

About The Team

Marketing, Sales & Service plays an important role in Ford’s revitalization as a modern, progressive vehicle and mobility services company delivering a trusted customer experience. Candidates should have a vast depth of knowledge and expertise in implications of data and taking actions based on those, as well as have a passion for the lifetime value of a customer. Ford MS&S embraces an audience-first mindset and way of doing business that improves customer loyalty, vehicle repurchase, as well as additional sales of vehicles, parts, accessories and services. We are the eyes, ears and voices of Ford, meeting customer demand by delivering the right products to the right dealers at the right time.

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Mắt Bão BPO Xem trang công ty

Quy mô:

500 - 1.000 nhân viên

Địa điểm:

54 Đường C1, Phường 13, Quận Tân Bình, Thành phố Hồ Chí Minh, Việt Nam

Công ty Cổ phần BPO Mắt Bão là một trong những nhà cung cấp dịch vụ quy trình Kinh doanh tốt nhất tại Việt Nam. Mắt Bão BPO được biết đến với dịch vụ chuyên nghiệp, đa dạng cùng nền văn hóa doanh nghiệp đặc sắc với hơn 5000 nhân sự trên cả nước. Tại Mắt Bão BPO, Chúng tôi cung cấp các dịch vụ sau: - Chăm sóc khách hàng – Call Center - Thuê ngoài nhân sự - Quản lý tòa nh Mắt Bão BPO quy trình kinh doanh chuyên biệt dựa trên nền tảng “Hợp tác – Chuyên nghiệp – Cùng phát triển”. Với kinh nghiệm chuyên môn sâu sắc, đội ngũ nhân viên giàu kinh nghiệm, quy mô trên cả nước, Mắt Bão BPO định hướng phát triển bền vững và duy trì chất lượng dịch vụ tốt - Tầm nhìn: Hướng tới “Công Ty Số 1 Việt Nam Về Dịch Vụ BPO” -

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