Thời Trang Yody ★ 2.2

- Marketing Communication Strategy:
- Assist in the development and implementation of integrated marketing communication plans that align with the brand's goals.
- Support the execution of seasonal and product launch campaigns across multiple channels (social media, PR, email, in-store, etc.).
- Content Creation & Management:
- Collaborate with the creative team to develop engaging content (images, videos, copy) that reflects the brand's identity and resonates with the target audience.
- Oversee the production of marketing collateral such as lookbooks, newsletters, website content, and in-store promotional materials.
- Public Relations & Influencer Marketing:
- Build and maintain relationships with media, journalists, stylists, and influencers to secure editorial coverage and brand collaborations.
- Manage influencer partnerships, from outreach to contract negotiations, ensuring effective brand representation.
- Event Coordination:
- Assist in organizing and promoting brand events, pop-ups, product launches, and collaborations to create memorable customer experiences.
- Ensure event branding and communications align with the overall marketing strategy.
- Digital & Social Media Campaigns:
- Work with the digital marketing team to develop and implement social media content calendars, ensuring consistency in brand messaging.
- -Monitor campaign performance and provide reports on engagement, reach, and ROI.
- Market & Competitor Analysis:
- Conduct market research and monitor competitor activities to identify trends, opportunities, and areas for improvement.
- Provide insights on industry developments to support strategic decision-making.
- Brand Management:
- Ensure all marketing materials are consistent with the brand's identity and tone of voice.
- Support initiatives that strengthen the brand's presence and connection with its target customers.
* Benefit:
- Compatitive Salary
- Health Insurance, Social Insurance, Private Insurance,..
- 13th month salary bonus and the company's remuneration and welfare policies
- Join the Company on Birthdays, Team building, Volunteering, Company Trip, Year End Party, monthly internal activities, ...
- Many opportunities for Promotion in Career, development in the field of training, human resource development and other areas in the HR department depending on passion and ability
- Young, Dynamic and Friendly working environment; Supportive manager and Board of Directors
- Working hours: Monday to Friday: 8:30 a.m - 6:00 p.m
- Saturday: 8:30 a.m. - 4:30 p.m. (Off alternately between weeks)