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Mô tả Công việc

Objective of role:

• Responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels and the company’s e-commerce development.

DETAILED RESPONSIBILITIES:

Planning & Managing:

• Build and execute digital strategies through digital marketing campaigns to achieve digital marketing growth.
• Plan and manage digital campaigns across all digital channels of O2O.
• Manage social media & digital marketing budgets with constant tracking of expenditure versus ROIs.

Digital Marketing Implementing:

• Drive and optimize performance on social, digital advertising, through Facebook Ads, Google Display, SEO/SEM, Zalo, Tiktok and EDM.
• Collaborate with inhouse team to create advertising visual and content for a successful campaign.
• Able to contribute with creative/ novel ideas and solutions to improve implementation of digital communication.
• Participate in communications with brand principal and ensure that guidelines and processes are applied in assigned market.
• Generate commercial sales and optimize marketing ROI through digital campaigns, social media management and analytics, as well as performance marketing.

Supervising & Reporting

• Demonstrate strong project/ campaign management skills – with digital marketing projects and campaigns executed within stipulated timeline for launch
• Display strong thought process and eye for details when executing a 360-integrated marketing campaign - which is seen through communication consistency/ accuracy across all touchpoints.
• Display strong communication skills in liaison with both external and internal stakeholders to ensure accuracy/ efficiency of execution.
• Build dashboard of report for deeply analysis on data to evaluate the advertising performance on each campaign and have quick action plan on each campaign to reach the goals.
• Conduct a set of reports as per timeline to evaluate & monitor campaign effectively

Yêu Cầu Công Việc

Suggested Qualifications and Experience:

• 5 to 7 years’ work experience in Digital Marketing role
• Having experience in Brand.com
• A keen sense in retail industry is an added advantage.
• Proficient in Microsoft office & English communication
• Good knowledge of Zalo Ads, EDM, Google and Facebook Ads tools
• Proficient in Google Analytics, Google Data Studio, Facebook Business Manager, Haravan Website Platform.

Required Attributes:

• Highly adaptable to change and an excellent team player with the ability to influence and negotiate.
• Takes initiative and ownership
• Excellent planning and analytical skills
• Ability to work in a fast-paced setting under tight deadlines

Without referral to manager 

• Prioritization & delegation of tasks within digital function 
• Resolution of decision regarding the day-to-day implementation of the digital plan
• Approval of expenditure within delegated limit in line with company policy
• Coordination with 3rd party contractor/ vendor on quotes and tasks

After consultation with manager or others

• Approval of expenditure exceeding delegated limit
• Development of digital plans
• Resolution of decisions which involve or impact customers/ company
• Implementation of processes/ changes to SOP