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1. To plan and execute Sales activities to deliver Sales performance for short-term (monthly and quarterly) under annual Operating plan and Sales strategic plan
- Execute the detailed actions plan by monthly and quarterly to deliver volume.
- Ensure Distributors are performing their roles and achieving the target.
- Propose to select the qualified distributors.
- Track actual implementation or results vs. plan (initiatives and spending). Take actions to bridge the gaps, if any.
- Do analysis and reports on Sales Performance by monthly, quarterly to line manager.
2. To build and support distributors
direct sales team on the plan of Sales Out
- Advise Distributor how to set up sales plan and develop market sustainably.
- Develop and take good care of customers and replicate successful models from direct sales to sales team of distributors and dealers.
- Work closely with distributors and update their capability, finance, and P&L on timely basis to ensure a proper analysis and action plan to improve distributors' effectiveness & efficiency, reduce risk and ensure that the operations of distributors are efficient and effective.
- Ensure the DSR team and distributors to have excellent execution of all trade marketing programs...
- Supervise retail outlet network and sales out report of distributor closely to find out and prevent CBS/ PE.
3. To develop Market share
- Studying & finding key source of growth in charge territory
- Follow with sales team/ DSR on market to understand market situation
- Update and report the market's activity to adapt to market movement.
- Survey and update demand forecast (by dealer, by SKU) based on market information
- Support Distributor to expand more active retails outlet
4. To build internal Sales Capability
- Manage the Salesman/ Market Developer team (if any) to success with a professional way and under company's procedure.
- Drive engagement within team for a collaborative and winning culture formation within team.
- Provide on the job training and coaching, to direct, motivate and evaluate the performance of sales team on monthly/quarterly basic to make sure that the productivity of sales team is always improved.
- Set up weekly work plan, monthly work plan; Do effective weekly reports and monthly reports as well as sales team management with weekly and monthly meetings.
- Mid-year review and yearly appraisal.