CJ Foods ★ 3.1

Mô tả Công việc

We are looking for experienced and passionate individual with proven success in expanding a brand’s presence by creatively driving user-centric contents and digital experience with strategic minds and creativity.
Digitally-savvy and loves engaging in meaningful conversations, understand the importance of knowing our target audience, learning what resonates with them, and how to distil ideas into creative and compelling content. They are a forward thinker who actively seeks opportunities and proposes solutions.
Beginning-to-end content creation working closely with category teams for omni channels focusing on increasing social media presence as a main. Support the execution of omnichannel integrated campaigns for priority categories and new launches in a timely manner, with clear consumer segmentation and targeting.

1. Creative & Content
• Build a compelling content strategy that aligns with product launch schedules
• Oversee content creation and ensure on-brand storytelling and seamless execution are achieved
• Develop content calendar to advance the company's omni channel presence based on marketing plans provided by category teams
• Approve, and at times contribute to, copy needed for regular social media/digital content in order to build meaningful connections with community members.
• Act as a brand guardian to ensure consistent use of brand identity and messaging across company output
• Use the social data and metrics to analyze and use the information to inform future strategy and practices, content direction
• Ensure content needed for the social media strategy (TikTok, Facebook, Instagram, and emerging platforms)
• Develop, define, and accountable to the creative approach - design, art direction, video motion graphics, AR/VR, gamification, partnership, collaboration etc
• Ability to structure/deliver outstanding creative presentations (internally or externally)
• Manage the team of 2HCs
2. Photoshoots/Video creation & Contents Production
• Oversee photoshoot production (Self and through agency where possible) and manage team from start to finish
• Identify interesting subjects, models, and talent for brand campaigns and story telling
• Coordinate shot lists and content requirement docs for all editorial photo shoots to ensure content is allocated appropriately for digital outlet needs